{"id":19957,"date":"2016-07-11T12:23:28","date_gmt":"2016-07-11T11:23:28","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19957"},"modified":"2016-07-11T12:25:11","modified_gmt":"2016-07-11T11:25:11","slug":"trenes-cazafantasmas-metro-madrid","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/trenes-cazafantasmas-metro-madrid\/","title":{"rendered":"Trenes (caza)fantasmas en el metro de Madrid"},"content":{"rendered":"<p>Las <strong>estrategias de marketing<\/strong> llevadas a cabo para promocionar un producto no entienden de cotas. Una de las m\u00e1s habituales es la c\u00e1mara oculta, por aquello del impacto inesperado.<\/p>\n<p>De esta maniobra se ha servido<strong> Sony Pictures Espa\u00f1a<\/strong> para publicitar el \u2018reebot\u2019 de la m\u00edtica pel\u00edcula de los 80, <strong>Los Cazafantasmas<\/strong>. Para esta acci\u00f3n, la agencia de publicidad <strong>Shackleton<\/strong> se ha trasladado a la madrile\u00f1a estaci\u00f3n de metro de Alonso Mart\u00ednez. En un principio, los hechos se desarrollan de forma normal. El tren suena al fondo y se dispone a entrar en la estaci\u00f3n mientras los pasajeros esperan en el anden. Pero a pesar del ruido, ni rastro del veh\u00edculo en las v\u00edas. \u00bfSer\u00e1 un tren fantasma?<\/p>\n<p>A pesar de lo sorprendente, las personas que aparecen son figurantes y la grabaci\u00f3n de la misma se realiz\u00f3 con la estaci\u00f3n cerrada por motivos de seguridad. No obstante, el v\u00eddeo se ha hecho <strong>viral<\/strong>. En un solo fin de semana ha alcanzado las <strong>3 millones de reproducciones en Facebook<\/strong> y las <strong>700.000 en Youtube<\/strong>.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/-je_fAtcVQg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las estrategias de marketing llevadas a cabo para promocionar un producto no entienden de cotas. Una de las m\u00e1s habituales es la c\u00e1mara oculta, por aquello del impacto inesperado. De esta maniobra se ha servido Sony Pictures Espa\u00f1a para publicitar el \u2018reebot\u2019 de la m\u00edtica pel\u00edcula de los 80, Los Cazafantasmas. Para esta acci\u00f3n, la agencia de publicidad Shackleton se&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10,557,153],"tags":[1161,1160,1143,614],"class_list":["post-19957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","category-publicidad-2","category-viral","tag-ghostbusters","tag-los-cazafantasmas","tag-publicidad-viral","tag-shackleton","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trenes (caza)fantasmas en el metro de Madrid - creaerte.com<\/title>\n<meta name=\"description\" content=\"La agencia Shackleton ha realizado una c\u00e1mara oculta en el metro de Madrid para promocionar la nueva pel\u00edcula de Lo Cazafantasmas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/trenes-cazafantasmas-metro-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trenes (caza)fantasmas en el metro de Madrid - 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