{"id":19965,"date":"2016-07-12T11:26:38","date_gmt":"2016-07-12T10:26:38","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19965"},"modified":"2016-07-12T11:29:03","modified_gmt":"2016-07-12T10:29:03","slug":"aplicacion-google-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/aplicacion-google-marketing-digital\/","title":{"rendered":"Una aplicaci\u00f3n de Google para aprender marketing digital"},"content":{"rendered":"<p>La <strong>presencia online<\/strong> es un elemento imprescindible para toda marca que quiera crecer. Eso es incuestionable. Pero el <strong>salto digital<\/strong> provoca recelos en muchas empresas, ya sea por el miedo al desconocimiento o por el quebradero de cabeza que supone encontrar la estrategia m\u00e1s adecuada.<\/p>\n<p>En este sentido, <strong>Google<\/strong> se ha propuesto hacer m\u00e1s llevadero este camino y ha lanzado <a href=\"https:\/\/www.yourprimer.com\/\" target=\"_blank\">Primer<\/a>, <strong>una aplicaci\u00f3n m\u00f3vil que ense\u00f1a marketing digital<\/strong>. Concretamente, apareci\u00f3 a finales del a\u00f1o pasado en Estados Unidos, aunque hasta hace unos d\u00edas no ha sido presentada en su versi\u00f3n en castellano. <\/p>\n<p>El objetivo del gigante de <strong>Internet<\/strong> no es otro que <strong>guiar a las pymes<\/strong> acerca de cu\u00e1les son las estrategias m\u00e1s exitosas a llevar a cabo en su <strong>plan de marketing<\/strong>. Las compa\u00f1\u00edas son conscientes de que su presencia en la red es necesaria. No obstante, la falta de formaci\u00f3n al respecto las suele sumergir en la <strong>brecha digital<\/strong>. <\/p>\n<p>Pero la plataforma no solo est\u00e1 destinada a peque\u00f1as y medianas empresas. <strong>Emprendedores<\/strong>, <strong>estudiantes<\/strong> y <strong>p\u00fablico en general<\/strong> tambi\u00e9n podr\u00e1n beneficiarse de los servicios de Primer. La app es gratuita y se encuentra disponible para dispositivos <strong>iOS<\/strong> y <strong>Android<\/strong>.<\/p>\n<p>En cuanto a la metodolog\u00eda, <strong>Primer<\/strong> incluye lecciones con tem\u00e1ticas variadas, que van desde la creaci\u00f3n de campa\u00f1as publicitarias hasta el an\u00e1lisis de m\u00e9tricas. Al final de cada lecci\u00f3n hay una prueba para evaluar la comprensi\u00f3n del contenido.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Primer.gif\" alt=\"Primer\" width=\"720\" height=\"608\" class=\"aligncenter size-full wp-image-19966\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La presencia online es un elemento imprescindible para toda marca que quiera crecer. Eso es incuestionable. Pero el salto digital provoca recelos en muchas empresas, ya sea por el miedo al desconocimiento o por el quebradero de cabeza que supone encontrar la estrategia m\u00e1s adecuada. En este sentido, Google se ha propuesto hacer m\u00e1s llevadero este camino y ha lanzado&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1147,38,10],"tags":[92,869,1162],"class_list":["post-19965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-2","category-marketing","category-noticias","tag-google","tag-marketing-digital","tag-primer","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una aplicaci\u00f3n de Google para aprender marketing digital - creaerte.com<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda Google ha lanzado recientemente Primer, una aplicaci\u00f3n m\u00f3vil con la que pretender ense\u00f1ar las lecciones b\u00e1sicas acerca del marketing digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/aplicacion-google-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una aplicaci\u00f3n de Google para aprender marketing digital - 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