{"id":20010,"date":"2016-07-19T12:55:05","date_gmt":"2016-07-19T11:55:05","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20010"},"modified":"2016-07-19T12:56:43","modified_gmt":"2016-07-19T11:56:43","slug":"pokemon-go-policia-nacional","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/pokemon-go-policia-nacional\/","title":{"rendered":"Pok\u00e9mon Go, desde Estados Unidos a la Polic\u00eda Nacional"},"content":{"rendered":"<p>Desde hace unos d\u00edas viene pisando fuerte la nueva aplicaci\u00f3n <strong>Pok\u00e9mon Go<\/strong>. Y es que despu\u00e9s de veinte a\u00f1os, la marca japonesa ha vuelto a ponerse de moda y se ha convertido en un <strong>fen\u00f3meno viral<\/strong>. La firma se ha revalorizado en bolsa en un 50% tras su lanzamiento. Una muestra de ello es el <strong>engagement<\/strong> que ha generado, superando a redes sociales como <strong>Facebook<\/strong>, <strong>Twitter<\/strong> o <strong>Instagram<\/strong>. <\/p>\n<p><strong>Niantic<\/strong>, startup de <strong>Google<\/strong>, fue la causante de dicho acontecimiento. En este caso, apost\u00f3 por una estrategia m\u00e1s digital centrada en el formato m\u00f3vil. Pok\u00e9mon Go ha alcanzado unas cotas que seguramente ni sus creadores imaginaban, llegando a colapsar calles y recintos. Acciones de las que los medios de comunicaci\u00f3n se han hecho eco. A consecuencia, incluso algunas entidades han aprovechado el tir\u00f3n para difundir mensajes de concienciaci\u00f3n<\/p>\n<p>\u00bfC\u00f3mo? Aqu\u00ed tenemos un ejemplo en gr\u00e1fica que lanzan las oficinas de seguridad de <strong>Tennessee Highway Safety<\/strong>, que advierten a los conductores del peligro que puede suponer no ir prestando la suficiente atenci\u00f3n al volante. <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Cm4ntOvWYAA4Dcl.png\" alt=\"Cm4ntOvWYAA4Dcl\" width=\"1125\" height=\"1200\" class=\"aligncenter size-full wp-image-20021\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Cm4ntOvWYAA4Dcl.png 1125w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Cm4ntOvWYAA4Dcl-360x384.png 360w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Cm4ntOvWYAA4Dcl-960x1024.png 960w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Cm4ntOvWYAA4Dcl-624x665.png 624w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/p>\n<p>En el caso de nuestro pa\u00eds no ha sido menos. La <strong>Policia Nacional<\/strong> ha hecho menci\u00f3n espec\u00edfica a trav\u00e9s de tu twitter, elaborando un documento acerca del uso seguro y responsable del nuevo juego.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/07\/CnoWECfWcAA7Guy.jpg\" alt=\"CnoWECfWcAA7Guy\" width=\"654\" height=\"368\" class=\"aligncenter size-full wp-image-20014\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde hace unos d\u00edas viene pisando fuerte la nueva aplicaci\u00f3n Pok\u00e9mon Go. Y es que despu\u00e9s de veinte a\u00f1os, la marca japonesa ha vuelto a ponerse de moda y se ha convertido en un fen\u00f3meno viral. La firma se ha revalorizado en bolsa en un 50% tras su lanzamiento. Una muestra de ello es el engagement que ha generado, superando&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,778,153],"tags":[1166,1167],"class_list":["post-20010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-videojuegos","category-viral","tag-pokemon-go","tag-policia-nacional","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pok\u00e9mon Go, desde Estados Unidos a la Polic\u00eda Nacional - creaerte.com<\/title>\n<meta name=\"description\" content=\"El auge que ha alcanzado Pok\u00e9mon Go en los \u00faltimos d\u00edas ha sido tal, que muchas entidades han aprovechando para difundir mensajes de concienciaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/pokemon-go-policia-nacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pok\u00e9mon Go, desde Estados Unidos a la Polic\u00eda Nacional - 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