{"id":20065,"date":"2016-07-22T09:42:38","date_gmt":"2016-07-22T08:42:38","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20065"},"modified":"2016-07-22T09:49:44","modified_gmt":"2016-07-22T08:49:44","slug":"facebook-instagram-videomarketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/facebook-instagram-videomarketing\/","title":{"rendered":"Facebook e Instagram se lanzan al v\u00eddeomarketing"},"content":{"rendered":"<p>Toma nota de esta palabra: <strong>v\u00eddeomarketing<\/strong>. Sin duda, es uno de los fen\u00f3menos de moda en el mundo del <strong>marketing online<\/strong>, no solo de cara a los pr\u00f3ximos meses, sino tambi\u00e9n del momento. <\/p>\n<p>Marcas y empresas acuden a \u00e9l debido a que se encuentra en la l\u00ednea de la tendencia ganadora del <strong>marketing emocional<\/strong>, el que es capaz de generar sensaciones de todo tipo entre los usuarios. No hay, de hecho, manera m\u00e1s efectiva de crearlas que a trav\u00e9s de los v\u00eddeos. Adem\u00e1s, se espera que el 55 % del tr\u00e1fico online de 2016 se desarrolle en este formato. <\/p>\n<p>Y como no pod\u00eda ser de otra manera, las <strong>redes sociales<\/strong> se han de adaptar a dicha circunstancia. Eso mismo han hecho <strong>Facebook<\/strong> e <strong>Instagram<\/strong> y han incluido este tipo de estrategia en sus plataformas. Aunque hace alg\u00fan tiempo que se puede hacer uso de ello, a\u00fan hay usuarios que desconocen esta posibilidad.<\/p>\n<p>Vale la pena hacer v\u00eddeomarketing en Facebook, ya que se trata, indiscutiblemente, de la red social con m\u00e1s seguidores. Adem\u00e1s, el newsfeed del usuario atrae los v\u00eddeos hacia \u00e9l. Hay que aprovechar de la capacidad de impacto que tiene el contenido compartido en esta red social.<\/p>\n<p>En el caso de Instagram, fue elegida en 2013 como la m\u00e1s efectiva para las empresas. Desde este a\u00f1o permite insertar v\u00eddeos cortos (de hasta 1 minuto). Pero, para triunfar en ella, hay que aportar valor, adem\u00e1s de utilizar los filtros y las aplicaciones que pone a disposici\u00f3n.<\/p>\n<p>En nuestro caso particular, aprovechamos la llegada del verano para lanzar nuestro spot de <a href=\"http:\/\/creaerte.com\/live\/creaerte-video-online\/\" target=\"_blank\">Inmersi\u00f3n Estival<\/a> a trav\u00e9s de las redes sociales, por supuesto, incluyendo <a href=\"https:\/\/es-es.facebook.com\/creaerte?fref=nf\" target=\"_blank\">Facebook<\/a> e <a href=\"https:\/\/www.instagram.com\/creaerte\/\" target=\"_blank\">Instagram<\/a>. En <strong>Creaerte<\/strong>, ya hace tiempo que apostamos por el v\u00eddeomarketing.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/50EO1srQLJI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toma nota de esta palabra: v\u00eddeomarketing. Sin duda, es uno de los fen\u00f3menos de moda en el mundo del marketing online, no solo de cara a los pr\u00f3ximos meses, sino tambi\u00e9n del momento. Marcas y empresas acuden a \u00e9l debido a que se encuentra en la l\u00ednea de la tendencia ganadora del marketing emocional, el que es capaz de generar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10,1061],"tags":[40,1060,1169],"class_list":["post-20065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","category-video-online","tag-facebook","tag-instagram","tag-videomarketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook e Instagram se lanzan al v\u00eddeomarketing - creaerte.com<\/title>\n<meta name=\"description\" content=\"El v\u00eddeomarketing es una de las estrategias con m\u00e1s presente y futuro, y redes sociales como Instagram y Facebook se han lanzando a ello.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/facebook-instagram-videomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook e Instagram se lanzan al v\u00eddeomarketing - 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