{"id":20195,"date":"2016-08-08T12:41:39","date_gmt":"2016-08-08T11:41:39","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20195"},"modified":"2016-08-08T12:42:27","modified_gmt":"2016-08-08T11:42:27","slug":"packaging-pepsi-light","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/packaging-pepsi-light\/","title":{"rendered":"Ingenioso packaging de Pepsi Light"},"content":{"rendered":"<p>Parece una contradicci\u00f3n cuando una marca que vende bebida com\u00fan y no precisamente sana, difunde un estilo de vida asociado al deporte y a lo saludable. Pero quiz\u00e1s quiera ir m\u00e1s all\u00e1. Con esta intenci\u00f3n, <strong>Pepsi<\/strong> ha dado un giro est\u00e9tico a su gama de productos para <strong>reinventarse<\/strong> y aumentar as\u00ed su campo de acci\u00f3n.<\/p>\n<p>La firma ha desarrollado un nuevo <strong>packaging<\/strong> y ha convertido sus botellas de refrescos en mancuernas de gimnasio, otorg\u00e1ndoles un uso alternativo. Adem\u00e1s de tratarse de una bebida a la que recurrir para hidratarse tras el esfuerzo, tambi\u00e9n hacen las veces de utensilio de ejercicio. Para su reutilizaci\u00f3n, basta con rellenarlas de agua y seguir practicando deporte.<\/p>\n<p>As\u00ed es como se ha desarrollado esta ingeniosa acci\u00f3n de packaging, cuya <strong>creatividad <\/strong>corre a cargo de la agencia <strong>AlmapBBDO<\/strong>, de Brasil.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/08\/otraMas.jpg\" alt=\"otraMas\" width=\"817\" height=\"468\" class=\"aligncenter size-full wp-image-20198\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/otraMas.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/otraMas-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/otraMas-624x357.jpg 624w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/08\/dise\u00f1o.jpg\" alt=\"dise\u00f1o\" width=\"817\" height=\"468\" class=\"aligncenter size-full wp-image-20199\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/dise\u00f1o.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/dise\u00f1o-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/dise\u00f1o-624x357.jpg 624w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/08\/tioGim.jpg\" alt=\"tioGim\" width=\"817\" height=\"468\" class=\"aligncenter size-full wp-image-20197\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/tioGim.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/tioGim-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/tioGim-624x357.jpg 624w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parece una contradicci\u00f3n cuando una marca que vende bebida com\u00fan y no precisamente sana, difunde un estilo de vida asociado al deporte y a lo saludable. Pero quiz\u00e1s quiera ir m\u00e1s all\u00e1. Con esta intenci\u00f3n, Pepsi ha dado un giro est\u00e9tico a su gama de productos para reinventarse y aumentar as\u00ed su campo de acci\u00f3n. La firma ha desarrollado un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,38,10,94],"tags":[1174,1124,1192,1175],"class_list":["post-20195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-marketing","category-noticias","category-packaging","tag-accion-de-marketing","tag-deporte-y-publicidad","tag-packaging","tag-pepsi-light","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ingenioso packaging de Pepsi Light  - creaerte.com<\/title>\n<meta name=\"description\" content=\"La marca Pepsi trata de contribuir a un estilo de vida m\u00e1s sano, por lo que ha lanzado una nueva gama de packaging para ampliar su campo de acci\u00f3n.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/packaging-pepsi-light\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ingenioso packaging de Pepsi Light  - 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