{"id":20206,"date":"2016-08-09T13:02:28","date_gmt":"2016-08-09T12:02:28","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20206"},"modified":"2016-08-09T13:02:28","modified_gmt":"2016-08-09T12:02:28","slug":"cerveza-producto-competencia","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/","title":{"rendered":"Una marca de cerveza incita al consumo de productos de la competencia"},"content":{"rendered":"<p>En materia de <strong>publicidad<\/strong>, es habitual encontrarse con casos de <a href=\"http:\/\/creaerte.com\/live\/mcdonalds-y-burger-king-la-guerra-fria-de-las-marcas\/\" target=\"_blank\">Guerra Fr\u00eda<\/a> entre marcas. Pero no lo es tanto cuando una firma recurre en sus campa\u00f1as a consumir productos de la competencia. S\u00ed, hab\u00e9is le\u00eddo bien. De esta forma ha actuado<strong> Moritz<\/strong>, una marca de cerveza espa\u00f1ola (815 mil consumidores durante el a\u00f1o pasado) con sede en Barcelona, que se ha aventurado a utilizar a la competencia para promocionar su propia \u2018rubia\u2019.<\/p>\n<p>Bajo el lema <strong>\u2018la cerveza es una bebida demasiado buena como para beber siempre la misma\u2019<\/strong>, Moritz trata de difundir la cultura <strong>cervecera artesanal<\/strong> en nuestro pa\u00eds, vali\u00e9ndose para ello de <strong>marcas<\/strong> como Montseny o Rosita. <\/p>\n<p>\u00bfCre\u00e9is que el hecho de mencionar a firmas rivales puede aportar un <strong>valor a\u00f1adido<\/strong> y conseguir m\u00e1s \u00e9xito entre los consumidores?<\/p>\n<p>Aqu\u00ed os dejamos las <strong>gr\u00e1ficas<\/strong> que han lanzando para que cada cual juzgue por s\u00ed mismo:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-3.jpg\" alt=\"cerveza-moritz-campa\u00f1a-grafica-3\" width=\"700\" height=\"990\" class=\"aligncenter size-full wp-image-20207\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-3.jpg 700w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-3-272x384.jpg 272w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-3-624x882.jpg 624w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-2.jpg\" alt=\"cerveza-moritz-campa\u00f1a-grafica-2\" width=\"700\" height=\"991\" class=\"aligncenter size-full wp-image-20208\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-2.jpg 700w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-2-271x384.jpg 271w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cerveza-moritz-campa\u00f1a-grafica-2-624x883.jpg 624w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En materia de publicidad, es habitual encontrarse con casos de Guerra Fr\u00eda entre marcas. Pero no lo es tanto cuando una firma recurre en sus campa\u00f1as a consumir productos de la competencia. S\u00ed, hab\u00e9is le\u00eddo bien. De esta forma ha actuado Moritz, una marca de cerveza espa\u00f1ola (815 mil consumidores durante el a\u00f1o pasado) con sede en Barcelona, que se&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,346],"tags":[1078,36,1177,133],"class_list":["post-20206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-grafica-2","tag-guerra-fria-marcas","tag-marcas","tag-moritz","tag-publicidad-grafica","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una marca de cerveza incita al consumo de productos de la competencia - creaerte.com<\/title>\n<meta name=\"description\" content=\"Mortiz ha llevado a cabo una campa\u00f1a donde muestra claramente a su competencia, con el objetivo de incitar al consumo de cerveza artesanal en nuestro pa\u00eds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una marca de cerveza incita al consumo de productos de la competencia - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Mortiz ha llevado a cabo una campa\u00f1a donde muestra claramente a su competencia, con el objetivo de incitar al consumo de cerveza artesanal en nuestro pa\u00eds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-09T12:02:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Una marca de cerveza incita al consumo de productos de la competencia\",\"datePublished\":\"2016-08-09T12:02:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/\"},\"wordCount\":168,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg\",\"keywords\":[\"Guerra Fr\u00eda marcas\",\"marcas\",\"Moritz\",\"publicidad gr\u00e1fica\"],\"articleSection\":[\"Noticias\",\"Publicidad gr\u00e1fica\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/\",\"name\":\"Una marca de cerveza incita al consumo de productos de la competencia - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg\",\"datePublished\":\"2016-08-09T12:02:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"description\":\"Mortiz ha llevado a cabo una campa\u00f1a donde muestra claramente a su competencia, con el objetivo de incitar al consumo de cerveza artesanal en nuestro pa\u00eds.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Una marca de cerveza incita al consumo de productos de la competencia - creaerte.com","description":"Mortiz ha llevado a cabo una campa\u00f1a donde muestra claramente a su competencia, con el objetivo de incitar al consumo de cerveza artesanal en nuestro pa\u00eds.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/","og_locale":"es_ES","og_type":"article","og_title":"Una marca de cerveza incita al consumo de productos de la competencia - creaerte.com","og_description":"Mortiz ha llevado a cabo una campa\u00f1a donde muestra claramente a su competencia, con el objetivo de incitar al consumo de cerveza artesanal en nuestro pa\u00eds.","og_url":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2016-08-09T12:02:28+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Una marca de cerveza incita al consumo de productos de la competencia","datePublished":"2016-08-09T12:02:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/"},"wordCount":168,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg","keywords":["Guerra Fr\u00eda marcas","marcas","Moritz","publicidad gr\u00e1fica"],"articleSection":["Noticias","Publicidad gr\u00e1fica"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/","url":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/","name":"Una marca de cerveza incita al consumo de productos de la competencia - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg","datePublished":"2016-08-09T12:02:28+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"description":"Mortiz ha llevado a cabo una campa\u00f1a donde muestra claramente a su competencia, con el objetivo de incitar al consumo de cerveza artesanal en nuestro pa\u00eds.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/cerveza-producto-competencia\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/08\/cervezaMoritz.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=20206"}],"version-history":[{"count":12,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20206\/revisions"}],"predecessor-version":[{"id":20221,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20206\/revisions\/20221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/20211"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=20206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=20206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=20206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}