{"id":20231,"date":"2016-08-11T12:25:27","date_gmt":"2016-08-11T11:25:27","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20231"},"modified":"2016-08-11T12:31:02","modified_gmt":"2016-08-11T11:31:02","slug":"svenson-envidias-capilares","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/svenson-envidias-capilares\/","title":{"rendered":"Svenson, dispuesto a paliar las envidias capilares"},"content":{"rendered":"<p>Seg\u00fan varios estudios, el 60% de los hombres de m\u00e1s de 18 a\u00f1os tiene altas posibilidades de sufrir alopecia. A la vista de estos datos, <strong>Svenson<\/strong> ha tenido una divertida idea y ha creado <strong>#atiempodellamar<\/strong>, una <strong>campa\u00f1a publicitaria<\/strong> para acabar con la envidia capilar.<\/p>\n<p>La marca comercial se vale del <strong>humor<\/strong>, uno de los recursos publicitarios m\u00e1s exitosos y que, por cierto, m\u00e1s gusta en esta agencia. Esta campa\u00f1a ha sido incluso galardonada en dos de los cert\u00e1menes m\u00e1s importantes del sector. Consigui\u00f3 un Le\u00f3n de Plata en <strong>Cannes Lions<\/strong> en la categor\u00eda \u201cFilm\u201d y uno de bronce en \u201cFilmcraft\u201d. Tambi\u00e9n logr\u00f3 un Sol de Bronce en el \u00faltimo <strong>Festival El Sol<\/strong>, que se celebr\u00f3 hace unas semanas en Bilbao.<\/p>\n<p>Con el lanzamiento de la campa\u00f1a, el objetivo es concienciar a los hombres sobre la necesidad de hacerse un diagn\u00f3stico precoz y dar con el tratamiento adecuado a tiempo. Incluso han creado un <a href=\"http:\/\/atiempodellamar.com\" target=\"_blank\">microsite<\/a> tem\u00e1tico.<\/p>\n<p>Una agencia espa\u00f1ola, <strong>Tapsa Y&#038;R<\/strong>, ha desempe\u00f1ado la labor creativa.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/R10YdmX0PE4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan varios estudios, el 60% de los hombres de m\u00e1s de 18 a\u00f1os tiene altas posibilidades de sufrir alopecia. A la vista de estos datos, Svenson ha tenido una divertida idea y ha creado #atiempodellamar, una campa\u00f1a publicitaria para acabar con la envidia capilar. La marca comercial se vale del humor, uno de los recursos publicitarios m\u00e1s exitosos y que,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,324],"tags":[1142,1179,1180],"class_list":["post-20231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-con-humor","tag-humor-y-publicidad","tag-svenson","tag-tapsa-yr","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Svenson, dispuesto a paliar las envidias capilares - creaerte.com<\/title>\n<meta name=\"description\" content=\"La empresa de soluciones capilares, Svenson, ha lanzado una divertida campa\u00f1a publicitaria para concienciar sobre el problema de la alopecia masculina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/svenson-envidias-capilares\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Svenson, dispuesto a paliar las envidias capilares - 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