{"id":20327,"date":"2016-08-22T11:42:03","date_gmt":"2016-08-22T10:42:03","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20327"},"modified":"2016-08-22T12:20:55","modified_gmt":"2016-08-22T11:20:55","slug":"snapchat-perros-abandonados","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/snapchat-perros-abandonados\/","title":{"rendered":"Snapchat da una oportunidad a los perros abandonados"},"content":{"rendered":"

Entre las ventajas que poseen las redes sociales<\/strong> est\u00e1, sin duda, la facilidad que muestran a la hora de llegar al target exacto<\/strong>. Una de ellas es Snapchat<\/strong>. Se trata de una plataforma de reciente tendencia que permite contar historias diarias a trav\u00e9s de fotograf\u00edas, v\u00eddeos, textos o dibujos<\/strong>. Una vez que los contenidos son visionados por los contactos, desaparecen y se borran del servidor. Para hacernos una idea del calado que est\u00e1 alcanzando, esta aplicaci\u00f3n en EE.UU. ha llegado a superar a Facebook en reproducciones visuales diarias.<\/strong><\/p>\n

Precisamente, de Snapchat se ha servido un grupo brasile\u00f1o de protectoras de animales, que ha encontrado en este canal un perfecto intermediario entre usuarios y perros abandonados<\/strong> que buscan un hogar.<\/p>\n

En el perfil cuentan el d\u00eda a d\u00eda de estos canes rescatados y mantenidos en sus instalaciones, hasta que cualquier persona interesada se comunique con ellos a trav\u00e9s de esta v\u00eda.<\/p>\n

Tomba Latas<\/strong>, el nombre del grupo, ha realizado previamente un estudio de mercado y audiencia de manera segmentada. A ra\u00edz de ello, ha decidido estar presente en esta red social, compartiendo as\u00ed los contenidos con una p\u00fablico m\u00e1s juvenil y buscando la mentalizaci\u00f3n social desde las edades m\u00e1s tempranas.<\/p>\n

Candy Shop<\/strong> se encuentra detr\u00e1s de esta estrategia e idea creativa.<\/p>\n

Para poneros en situaci\u00f3n, aqu\u00ed os plasmamos de manera gr\u00e1fica c\u00f3mo llevan a cabo la acci\u00f3n:<\/p>\n

\"Captura<\/p>\n

\"retok\"<\/p>\n

\"Captura<\/p>\n","protected":false},"excerpt":{"rendered":"

Entre las ventajas que poseen las redes sociales est\u00e1, sin duda, la facilidad que muestran a la hora de llegar al target exacto. Una de ellas es Snapchat. Se trata de una plataforma de reciente tendencia que permite contar historias diarias a trav\u00e9s de fotograf\u00edas, v\u00eddeos, textos o dibujos. Una vez que los contenidos son visionados por los contactos, desaparecen…<\/p>\n","protected":false},"author":1,"featured_media":20343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,10],"tags":[1213,1211,100,1212,1210],"class_list":["post-20327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-noticias","tag-candy-shop","tag-marketing-social","tag-redes-sociales","tag-snapchat","tag-tomba-latas","has_thumb"],"yoast_head":"\nSnapchat da una oportunidad a los perros abandonados - creaerte.com<\/title>\n<meta name=\"description\" content=\"Snapchat, la red social en tendencia, ha desarrollado una campa\u00f1a para concienciar a la sociedad sobre el abandono de perros en Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/snapchat-perros-abandonados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat da una oportunidad a los perros abandonados - 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