{"id":20346,"date":"2016-08-23T12:12:18","date_gmt":"2016-08-23T11:12:18","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20346"},"modified":"2016-08-23T12:12:18","modified_gmt":"2016-08-23T11:12:18","slug":"banksy-street-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/banksy-street-marketing\/","title":{"rendered":"Impactante acci\u00f3n de Banksy a trav\u00e9s del street marketing"},"content":{"rendered":"<p>El <strong>street marketing<\/strong> es una de las estrategias comunicativas m\u00e1s destacadas para dejar huella entre la poblaci\u00f3n. Entre sus figuras m\u00e1s representativas est\u00e1 <strong>Banksy<\/strong>, un misterioso y prol\u00edfico artista brit\u00e1nico que no deja precisamente indiferente con sus obras.<\/p>\n<p>Una de ellas es <strong>\u2018Sirens of the lambs\u2019<\/strong> (Las sirenas de los corderos). A trav\u00e9s de una ingeniosa propuesta, cargada de su habitual contenido de <strong>denuncia social<\/strong>, logr\u00f3 captar la atenci\u00f3n de los transe\u00fantes de varios distritos de la ciudad de Nueva York.<\/p>\n<p>La estrategia fue simple. Recorrer las calles de con un cami\u00f3n repleto de peluches imitando el padecimiento de los animales al dirigirse al matadero. Pero su impacto no solo se dej\u00f3 notar a nivel local. Nada m\u00e1s ser lanzada a trav\u00e9s de la red, el v\u00eddeo alcanz\u00f3 m\u00e1s de <strong>tres millones de visitas en dos d\u00edas<\/strong>.<\/p>\n<p>Una <strong>estrategia directa<\/strong>, un tanto cruda y sin ning\u00fan tipo de parafernalia que pone de manifiesto el enorme impacto que a\u00fan tiene el street marketing.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/WDIz7mEJOeA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El street marketing es una de las estrategias comunicativas m\u00e1s destacadas para dejar huella entre la poblaci\u00f3n. Entre sus figuras m\u00e1s representativas est\u00e1 Banksy, un misterioso y prol\u00edfico artista brit\u00e1nico que no deja precisamente indiferente con sus obras. Una de ellas es \u2018Sirens of the lambs\u2019 (Las sirenas de los corderos). A trav\u00e9s de una ingeniosa propuesta, cargada de su&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,10,322,323],"tags":[1214,1198],"class_list":["post-20346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-noticias","category-publicidad-emocional","category-street-marketing","tag-banksy","tag-street-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impactante acci\u00f3n de Banksy a trav\u00e9s del street marketing - creaerte.com<\/title>\n<meta name=\"description\" content=\"El street marketing puede generar un enorme impacto si se realiza con los ingredientes adecuados, tal y como ocurre con esta acci\u00f3n del artista Banksy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/banksy-street-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impactante acci\u00f3n de Banksy a trav\u00e9s del street marketing - 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