{"id":20364,"date":"2016-08-25T13:29:50","date_gmt":"2016-08-25T12:29:50","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20364"},"modified":"2016-08-25T15:14:55","modified_gmt":"2016-08-25T14:14:55","slug":"trailer-nunca-apagues-luz","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/trailer-nunca-apagues-luz\/","title":{"rendered":"Un pol\u00e9mico tr\u00e1iler a debate: \u00bfvale todo para crear expectaci\u00f3n?"},"content":{"rendered":"<p>Los <strong>medios de comunicaci\u00f3n<\/strong> se han hecho eco de la emisi\u00f3n del pol\u00e9mico tr\u00e1iler de la <strong>pel\u00edcula de terror \u2018Nunca apagues la luz\u2019<\/strong>, el cual ha suscitado una ingente cantidad de comentarios en las <strong>redes sociales<\/strong> debido a su contenido. Un controvertido asunto que nos sirve para abrir mesa redonda.<\/p>\n<p>A ra\u00edz del lanzamiento, ha habido casos de <strong>ni\u00f1os<\/strong> que est\u00e1n sufriendo trastornos y fobias a la oscuridad. As\u00ed lo han reflejado muchos padres a trav\u00e9s de las <strong>redes sociales<\/strong>, llegando a pedir incluso la <strong>retirada del tr\u00e1iler<\/strong>. La pionera fue una madre, cuyas quejas en <strong>Facebook<\/strong> han acumulado cerca de <strong>50.000 \u2018me gusta\u2019<\/strong> y han animado a numerosos progenitores a sumarse a las protestas. Adem\u00e1s, hay que a\u00f1adir que la pieza est\u00e1 siendo emitida en todas las franjas horarias, un hecho que acrecenta la pol\u00e9mica.<\/p>\n<p>Aqu\u00ed, por tanto, subyace un debate de peso. No es ni mucho menos la primera vez que en televisi\u00f3n se emite un tr\u00e1iler con un contenido igual o similar. Entonces, <strong>\u00bfd\u00f3nde est\u00e1n los l\u00edmites a la hora de buscar la creatividad?<\/strong> <strong>\u00bfVale todo con tal de generar expectaci\u00f3n?<\/strong> <strong>\u00bfSe trata de un caso en el que se debe restringir la difusi\u00f3n a la franja adulta?<\/strong><\/p>\n<p>Por otra parte, tambi\u00e9n hay cr\u00edticas positivas al respecto. Algunas resaltan que se trata de un simple <strong>spot promocional<\/strong> sobre el que no se justifican las cr\u00edticas.<\/p>\n<p>Sea como fuere, os dejamos con el <strong>tr\u00e1iler<\/strong>, en versiones de corta y larga duraci\u00f3n, para que juzgu\u00e9is vosotros mismos. Pero hay algo de lo que no cabe duda: la <strong>inmediatez y visibilidad que ofrecen las redes sociales<\/strong> han influido notablemente en que este tema se haya hecho <strong>viral<\/strong> en tan solo unos d\u00edas.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/B1-w2s3PwiA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/w1VXHtIqrYU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los medios de comunicaci\u00f3n se han hecho eco de la emisi\u00f3n del pol\u00e9mico tr\u00e1iler de la pel\u00edcula de terror \u2018Nunca apagues la luz\u2019, el cual ha suscitado una ingente cantidad de comentarios en las redes sociales debido a su contenido. Un controvertido asunto que nos sirve para abrir mesa redonda. A ra\u00edz del lanzamiento, ha habido casos de ni\u00f1os que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,10,153],"tags":[15,1217,100,295,1193],"class_list":["post-20364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-noticias","category-viral","tag-cine","tag-nunca-apagues-la-luz","tag-redes-sociales","tag-spot","tag-viral","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un pol\u00e9mico tr\u00e1iler a debate: \u00bfvale todo para crear expectaci\u00f3n? - creaerte.com<\/title>\n<meta name=\"description\" content=\"Hoy hablamos de cine para hacer referencia al tr\u00e1iler de la pelicula de terror &#039;Nunca apagues la luz&#039;, cuya emisi\u00f3n ha generado una pol\u00e9mica viral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/trailer-nunca-apagues-luz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un pol\u00e9mico tr\u00e1iler a debate: \u00bfvale todo para crear expectaci\u00f3n? 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