{"id":20454,"date":"2016-09-05T11:04:00","date_gmt":"2016-09-05T10:04:00","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20454"},"modified":"2016-09-05T13:12:30","modified_gmt":"2016-09-05T12:12:30","slug":"marketing-de-influencers","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de influencers?"},"content":{"rendered":"<p><strong>Influencer<\/strong> es una de las palabras de moda en el mundo del marketing online. No es ning\u00fan secreto que somos seres sociables y que en todos los aspectos de nuestra vida confiamos en lo que nos dicen otras personas, sobre todo, en lo que a decisiones de compra se refiere.<\/p>\n<p>En concreto, un gran porcentaje de personas asegura seguir las recomendaciones de la gente que les rodea, y adem\u00e1s, afirma tener en cuenta las opiniones que lee a trav\u00e9s de <strong>Internet<\/strong> y de las <strong>redes sociales<\/strong>.<\/p>\n<p>Aqu\u00ed entra en juego el <strong>marketing de influencers<\/strong>. Consiste en que un <strong>perfil influyente<\/strong> en las redes sociales, recomiende tus productos o servicios a trav\u00e9s de las mismas o de su p\u00e1gina web o blog.<\/p>\n<p>Por norma general son perfiles que gozan de <strong>alta credibilidad<\/strong> y que cuentan con un importante n\u00famero de seguidores dispuestos a probar sus recomendaciones para, de este modo, lograr que un post hable sobre ti y sea una buena estrategia.<\/p>\n<p>Normalmente, estas transacciones se efect\u00faan a cambio de una remuneraci\u00f3n econ\u00f3mica o \u201cen especie\u201d, pero el retorno de la inversi\u00f3n es bueno si se escoge al influencer adecuado para tu <strong>target<\/strong>.<\/p>\n<p>A pesar de ser un t\u00e9rmino que nos parece nuevo, muchas empresas llevan trabajando con influencers algunos a\u00f1os.<\/p>\n<p>Combinar una campa\u00f1a con influencers con un buen trabajo en social media, favorecer\u00e1 el <strong>crecimiento de tu comunidad online<\/strong>, a la que luego podr\u00e1s dirigirte directamente.<\/p>\n<p>Un buen marketing de influencers tambi\u00e9n ayudar\u00e1 a mejorar el <strong>posicionamiento<\/strong> de una marca en Internet. Cabe recordar que cuantos m\u00e1s dominios de autoridad apunten a ti, mayor ser\u00e1 la credibilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer es una de las palabras de moda en el mundo del marketing online. No es ning\u00fan secreto que somos seres sociables y que en todos los aspectos de nuestra vida confiamos en lo que nos dicen otras personas, sobre todo, en lo que a decisiones de compra se refiere. En concreto, un gran porcentaje de personas asegura seguir las&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10],"tags":[1229],"class_list":["post-20454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-marketing-de-influencers","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el marketing de influencers? - creaerte.com<\/title>\n<meta name=\"description\" content=\"El marketing de influencers es una tendencia que se est\u00e1 poniento de moda recientemente y que genera importante beneficios para las marcas publicitarias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el marketing de influencers? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El marketing de influencers es una tendencia que se est\u00e1 poniento de moda recientemente y que genera importante beneficios para las marcas publicitarias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-05T10:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-05T12:12:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"\u00bfQu\u00e9 es el marketing de influencers?\",\"datePublished\":\"2016-09-05T10:04:00+00:00\",\"dateModified\":\"2016-09-05T12:12:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/\"},\"wordCount\":289,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg\",\"keywords\":[\"Marketing de influencers\"],\"articleSection\":[\"marketing\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/\",\"name\":\"\u00bfQu\u00e9 es el marketing de influencers? - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg\",\"datePublished\":\"2016-09-05T10:04:00+00:00\",\"dateModified\":\"2016-09-05T12:12:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"description\":\"El marketing de influencers es una tendencia que se est\u00e1 poniento de moda recientemente y que genera importante beneficios para las marcas publicitarias.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el marketing de influencers? - creaerte.com","description":"El marketing de influencers es una tendencia que se est\u00e1 poniento de moda recientemente y que genera importante beneficios para las marcas publicitarias.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el marketing de influencers? - creaerte.com","og_description":"El marketing de influencers es una tendencia que se est\u00e1 poniento de moda recientemente y que genera importante beneficios para las marcas publicitarias.","og_url":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2016-09-05T10:04:00+00:00","article_modified_time":"2016-09-05T12:12:30+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"\u00bfQu\u00e9 es el marketing de influencers?","datePublished":"2016-09-05T10:04:00+00:00","dateModified":"2016-09-05T12:12:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/"},"wordCount":289,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg","keywords":["Marketing de influencers"],"articleSection":["marketing","Noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/","url":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/","name":"\u00bfQu\u00e9 es el marketing de influencers? - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg","datePublished":"2016-09-05T10:04:00+00:00","dateModified":"2016-09-05T12:12:30+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"description":"El marketing de influencers es una tendencia que se est\u00e1 poniento de moda recientemente y que genera importante beneficios para las marcas publicitarias.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/marketing-de-influencers\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/09\/marketing-de-influencers.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=20454"}],"version-history":[{"count":4,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20454\/revisions"}],"predecessor-version":[{"id":20538,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20454\/revisions\/20538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/20463"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=20454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=20454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=20454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}