{"id":20587,"date":"2016-09-19T10:11:06","date_gmt":"2016-09-19T09:11:06","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=20587"},"modified":"2016-09-19T12:10:58","modified_gmt":"2016-09-19T11:10:58","slug":"anuncio-melanoma","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/anuncio-melanoma\/","title":{"rendered":"Los rayos de sol que no te dejar\u00e1n indiferente"},"content":{"rendered":"<p>En muchas ocasiones, de poco sirven <strong>los mensajes publicitarios<\/strong> si no trasmiten nada m\u00e1s all\u00e1 de lo puramente visual o conceptual. A este respecto, el <strong>toque emocional<\/strong> es un recurso que suele funcionar. Pero en el caso que traemos hoy, se va incluso m\u00e1s all\u00e1.<\/p>\n<p>Se trata de una campa\u00f1a realizada por la agencia <strong>AREA 23<\/strong> para la fundaci\u00f3n <strong>Mollie Biggane Melanoma Foundation<\/strong>. En ella, ha querido ense\u00f1ar al mundo el impacto que puede acarrear la sobreexposici\u00f3n solar. Y es que aunque el verano ya est\u00e9 tocando a su fin, no pod\u00edamos dejar de mostrar esta pieza.<\/p>\n<p>Con el objetivo de <strong>generar conciencia<\/strong>, el spot trata el problema del melanoma a trav\u00e9s de im\u00e1genes cargadas de realidad y crudeza. Para tener m\u00e1s impacto visual y emocional, cuenta la historia desde una perspectiva de tiempo invertido, la cual nos lleva a conocer las primeras causas que provocan la aparici\u00f3n de este problema.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/heQOFK_gaGg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En muchas ocasiones, de poco sirven los mensajes publicitarios si no trasmiten nada m\u00e1s all\u00e1 de lo puramente visual o conceptual. A este respecto, el toque emocional es un recurso que suele funcionar. Pero en el caso que traemos hoy, se va incluso m\u00e1s all\u00e1. Se trata de una campa\u00f1a realizada por la agencia AREA 23 para la fundaci\u00f3n Mollie&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[1239,332],"class_list":["post-20587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-mollie-biggane-melanoma-foundation","tag-publicidad-emocional-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los rayos de sol que no te dejar\u00e1n indiferente - creaerte.com<\/title>\n<meta name=\"description\" content=\"El toque emocional siempre es un recurso acertado, por lo que esta fundaci\u00f3n lo ha utilizado para generar conciencia sobre el problema del melanoma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/anuncio-melanoma\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los rayos de sol que no te dejar\u00e1n indiferente - 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