{"id":20701,"date":"2016-10-10T10:19:29","date_gmt":"2016-10-10T09:19:29","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=20701"},"modified":"2016-10-10T10:19:29","modified_gmt":"2016-10-10T09:19:29","slug":"la-revolucion-digital-las-pymes","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/","title":{"rendered":"La revoluci\u00f3n digital de las pymes"},"content":{"rendered":"<p>Los datos hablan claro. El <strong>VIII Estudio del ADN del Emprendedor<\/strong>, desarrollado por <a href=\"http:\/\/www.hiscox.es\" target=\"_blank\"><strong>Hiscox<\/strong><\/a>, sit\u00faa a Espa\u00f1a por delante de pa\u00edses como Estados Unidos, Reino Unido, Francia o Alemania en cuanto a la utilizaci\u00f3n de las redes sociales por parte de nuestras pymes y aut\u00f3nomos. Gracias, en parte, al crecimiento exponencial de los \u00faltimos cuatro a\u00f1os.<\/p>\n<p>Por sectores, el m\u00e1s activo es el de la hosteler\u00eda, con un 80%, seguido del minorista y del sector servicios, con tres cuartos de los encuestados con presencia en redes sociales.<\/p>\n<p>Entre las peque\u00f1as y medianas empresas, Facebook se lleva la palma, con un 64%, seguida de Twitter, con un 29,7%.<\/p>\n<p>No obstante, seg\u00fan recoge <a href=\"http:\/\/www.elmundo.es\/economia\/2016\/10\/08\/57ed2bcf22601d47668b45c3.html\" target=\"_blank\">El Mundo<\/a>, tan solo un 25% de estas compa\u00f1\u00edas actualizan a diario los estados de sus cuentas, haci\u00e9ndose eco del <strong>An\u00e1lisis de la Digitalizaci\u00f3n de los Aut\u00f3nomos y Pymes en Espa\u00f1a en 2016<\/strong>, encargado por Vodafone. <\/p>\n<p>El mercado de las p\u00e1ginas web, sin embargo, luce n\u00fameros algo m\u00e1s modestos, con un 46% de empresas encuestadas que dicen contar con una.<\/p>\n<p>La importancia de la utilizaci\u00f3n de las redes sociales para este tipo de empresas radica en dar a conocer la <strong>marca<\/strong>, edificar una <strong>reputaci\u00f3n<\/strong> e incluso la captaci\u00f3n de nuevos <strong>clientes<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los datos hablan claro. El VIII Estudio del ADN del Emprendedor, desarrollado por Hiscox, sit\u00faa a Espa\u00f1a por delante de pa\u00edses como Estados Unidos, Reino Unido, Francia o Alemania en cuanto a la utilizaci\u00f3n de las redes sociales por parte de nuestras pymes y aut\u00f3nomos. Gracias, en parte, al crecimiento exponencial de los \u00faltimos cuatro a\u00f1os. Por sectores, el m\u00e1s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1104],"tags":[666,100],"class_list":["post-20701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-pymes","tag-redes-sociales","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La revoluci\u00f3n digital de las pymes - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La revoluci\u00f3n digital de las pymes - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Los datos hablan claro. El VIII Estudio del ADN del Emprendedor, desarrollado por Hiscox, sit\u00faa a Espa\u00f1a por delante de pa\u00edses como Estados Unidos, Reino Unido, Francia o Alemania en cuanto a la utilizaci\u00f3n de las redes sociales por parte de nuestras pymes y aut\u00f3nomos. Gracias, en parte, al crecimiento exponencial de los \u00faltimos cuatro a\u00f1os. Por sectores, el m\u00e1s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-10T09:19:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La revoluci\u00f3n digital de las pymes\",\"datePublished\":\"2016-10-10T09:19:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/\"},\"wordCount\":225,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png\",\"keywords\":[\"Pymes\",\"redes sociales\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/\",\"name\":\"La revoluci\u00f3n digital de las pymes - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png\",\"datePublished\":\"2016-10-10T09:19:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png\",\"width\":960,\"height\":720,\"caption\":\"empresas\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La revoluci\u00f3n digital de las pymes - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/","og_locale":"es_ES","og_type":"article","og_title":"La revoluci\u00f3n digital de las pymes - creaerte.com","og_description":"Los datos hablan claro. El VIII Estudio del ADN del Emprendedor, desarrollado por Hiscox, sit\u00faa a Espa\u00f1a por delante de pa\u00edses como Estados Unidos, Reino Unido, Francia o Alemania en cuanto a la utilizaci\u00f3n de las redes sociales por parte de nuestras pymes y aut\u00f3nomos. Gracias, en parte, al crecimiento exponencial de los \u00faltimos cuatro a\u00f1os. Por sectores, el m\u00e1s...","og_url":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2016-10-10T09:19:29+00:00","og_image":[{"width":960,"height":720,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"La revoluci\u00f3n digital de las pymes","datePublished":"2016-10-10T09:19:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/"},"wordCount":225,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png","keywords":["Pymes","redes sociales"],"articleSection":["Social Media"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/","url":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/","name":"La revoluci\u00f3n digital de las pymes - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png","datePublished":"2016-10-10T09:19:29+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/la-revolucion-digital-las-pymes\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/10\/social-media-419944_960_720.png","width":960,"height":720,"caption":"empresas"},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=20701"}],"version-history":[{"count":3,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20701\/revisions"}],"predecessor-version":[{"id":20705,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/20701\/revisions\/20705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/20702"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=20701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=20701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=20701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}