{"id":20857,"date":"2016-11-04T10:53:45","date_gmt":"2016-11-04T09:53:45","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=20857"},"modified":"2016-11-04T11:50:35","modified_gmt":"2016-11-04T10:50:35","slug":"inbound-marketing-inversion-medio-largo-plazo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/inbound-marketing-inversion-medio-largo-plazo\/","title":{"rendered":"Inbound marketing como inversi\u00f3n a medio y largo plazo"},"content":{"rendered":"<p>En varias entradas hemos puesto de manifiesto en esta tribuna que la inversi\u00f3n en marketing requiere un <strong>plan maduro, profesionalizado y adecuado<\/strong> a las exigencias.<\/p>\n<p>En esta ocasi\u00f3n hablamos del <strong>inbound marketing<\/strong>, el conjunto de t\u00e9cnicas no intrusivas que confieren valor y proporcionan informaci\u00f3n \u00fatil al usuario al respecto de la marca en cuesti\u00f3n. A saber, el <strong>SEO<\/strong>, el <strong>marketing de contenidos<\/strong>, la <strong>anal\u00edtica web<\/strong>, la presencia en <strong>redes sociales<\/strong>. Una combinaci\u00f3n de estas herramientas optimizar\u00e1 la inversi\u00f3n para primero crear un <strong>posicionamiento<\/strong> y luego consolidarlo, por lo que se trata de una estrategia basada en la madurez.<\/p>\n<p>A la pr\u00e1ctica, esta inversi\u00f3n conlleva un <strong>menor riesgo<\/strong> que otras pol\u00edticas que suponen, en gran parte, una molestia para los consumidores -el outbound-. La ya m\u00edtica puerta fr\u00eda en cualquiera de sus vertientes y adaptaciones tambi\u00e9n ha ido evolucionando con los avances de las nuevas tecnolog\u00edas. No obstante, en un plan de comunicaci\u00f3n medianamente cuidado, estas t\u00e9cnicas publicitarias tan solo tendr\u00edan cabida para acciones muy puntuales que exijan resultados a corto plazo, pues entra en juego el desgaste de la firma debido a la carga intrusiva. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En varias entradas hemos puesto de manifiesto en esta tribuna que la inversi\u00f3n en marketing requiere un plan maduro, profesionalizado y adecuado a las exigencias. En esta ocasi\u00f3n hablamos del inbound marketing, el conjunto de t\u00e9cnicas no intrusivas que confieren valor y proporcionan informaci\u00f3n \u00fatil al usuario al respecto de la marca en cuesti\u00f3n. A saber, el SEO, el marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1156],"class_list":["post-20857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-inbound-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound marketing como inversi\u00f3n a medio y largo plazo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/inbound-marketing-inversion-medio-largo-plazo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound marketing como inversi\u00f3n a medio y largo plazo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En varias entradas hemos puesto de manifiesto en esta tribuna que la inversi\u00f3n en marketing requiere un plan maduro, profesionalizado y adecuado a las exigencias. En esta ocasi\u00f3n hablamos del inbound marketing, el conjunto de t\u00e9cnicas no intrusivas que confieren valor y proporcionan informaci\u00f3n \u00fatil al usuario al respecto de la marca en cuesti\u00f3n. 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