{"id":20879,"date":"2016-11-08T12:51:40","date_gmt":"2016-11-08T11:51:40","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=20879"},"modified":"2016-11-08T13:46:07","modified_gmt":"2016-11-08T12:46:07","slug":"patrocinio-no-vuela-solo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/patrocinio-no-vuela-solo\/","title":{"rendered":"El patrocinio no vuela solo"},"content":{"rendered":"<p>El viejo arte del <strong>patrocinio<\/strong> est\u00e1 m\u00e1s vivo que nunca, pero las empresas que dan el paso no siempre explotan el <strong>potencial<\/strong> de esta acci\u00f3n de <strong>marketing<\/strong> para sacar todo el r\u00e9dito posible. <\/p>\n<p>Existen marcas de mayor o menor tama\u00f1o que, movidas por la buena prensa de los patrocinios, invierten mucho en el sufragio de un determinado evento o cuesti\u00f3n en diferentes esferas, pero muy poco o pr\u00e1ticamente nada para promover acciones de marketing que lo promocionen.    <\/p>\n<p>Los diferentes estudios profesionales recomiendan a las marcas invertir, como m\u00ednimo, un montante econ\u00f3mico que sea de al menos el 50% de lo aportado en un patrocinio para activar, primero, y desarrollar, despu\u00e9s, dicha promoci\u00f3n. Solo as\u00ed lograremos un retorno publicitario realmente eficiente. <\/p>\n<p>El mero patronicio, pese a ser una herramienta de gran val\u00eda, necesita ir acompa\u00f1ado de una <strong>estrategia de promoci\u00f3n y visibilidad<\/strong> relacionada con el marketing. Solo de esta forma, por regla general, se podr\u00e1n obtener los resultados esperados en el cumplimiento de los objetivos, casi siempre en estos casos relacionados con el <strong>posicionamiento y el posterior afianzamiento<\/strong> de una firma. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El viejo arte del patrocinio est\u00e1 m\u00e1s vivo que nunca, pero las empresas que dan el paso no siempre explotan el potencial de esta acci\u00f3n de marketing para sacar todo el r\u00e9dito posible. Existen marcas de mayor o menor tama\u00f1o que, movidas por la buena prensa de los patrocinios, invierten mucho en el sufragio de un determinado evento o cuesti\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[170],"class_list":["post-20879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-patrocinio","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El patrocinio no vuela solo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/patrocinio-no-vuela-solo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El patrocinio no vuela solo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El viejo arte del patrocinio est\u00e1 m\u00e1s vivo que nunca, pero las empresas que dan el paso no siempre explotan el potencial de esta acci\u00f3n de marketing para sacar todo el r\u00e9dito posible. 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