{"id":20993,"date":"2016-11-29T12:16:54","date_gmt":"2016-11-29T11:16:54","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=20993"},"modified":"2016-11-29T12:45:27","modified_gmt":"2016-11-29T11:45:27","slug":"whatsapp-marketing-creatividad","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/whatsapp-marketing-creatividad\/","title":{"rendered":"Whatsapp marketing y creatividad"},"content":{"rendered":"<p>El potencial es tan alto que precisa una cuidada y minuciosa estrategia para no acabar por reventar una herramienta que tiene visos de convertirse en algo parecido a la gallina de los huevos de oro para las marcas.<\/p>\n<p>El <strong>Whatsapp marketing<\/strong> comienza a ser una realidad publicitaria para empresas que han decidido dar un paso hacia adelante, haciendo llegar sus mensajes de forma pr\u00e1cticamente personalizada. Entre los servicios de mensajer\u00eda instant\u00e1nea, esta aplicaci\u00f3n goza de una gran reputaci\u00f3n entre los usuarios, con una nota media de 8,5 puntos sobre 10, seg\u00fan se desprende del <a href=\"http:\/\/www.iabspain.net\/wp-content\/uploads\/downloads\/2016\/04\/IAB_EstudioRedesSociales_2016_VCorta.pdf\" target=\"_blank\"><strong>Estudio Anual de Redes Sociales  2016<\/strong><\/a> confeccionado por <strong>iab Spain<\/strong>.<\/p>\n<p>Existen casos que han arrojado positivos resultados para estrategias vanguardistas, como es el caso de <strong>Toyota<\/strong>, que a trav\u00e9s de un concurso instaba a los usuarios a cambiar su estado por \u2018Hibrizado\u2019, o la <strong>ONG Red Hot<\/strong>, que lanz\u00f3 una peculiar campa\u00f1a por esta v\u00eda.<\/p>\n<p>No obstante, se hace imprescindible mimar la propuesta de acci\u00f3n para no acabar en el caj\u00f3n de la mera publcidad invasiva que pueda da\u00f1ar la <strong>reputaci\u00f3n<\/strong> de la marca. Y es precisamente aqu\u00ed donde han de entrar en juego los <strong>creativos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El potencial es tan alto que precisa una cuidada y minuciosa estrategia para no acabar por reventar una herramienta que tiene visos de convertirse en algo parecido a la gallina de los huevos de oro para las marcas. El Whatsapp marketing comienza a ser una realidad publicitaria para empresas que han decidido dar un paso hacia adelante, haciendo llegar sus&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1275],"class_list":["post-20993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-whatsapp-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whatsapp marketing y creatividad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/whatsapp-marketing-creatividad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whatsapp marketing y creatividad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El potencial es tan alto que precisa una cuidada y minuciosa estrategia para no acabar por reventar una herramienta que tiene visos de convertirse en algo parecido a la gallina de los huevos de oro para las marcas. 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