{"id":21051,"date":"2016-12-12T11:32:52","date_gmt":"2016-12-12T10:32:52","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21051"},"modified":"2016-12-12T11:32:52","modified_gmt":"2016-12-12T10:32:52","slug":"la-inversion-publicitaria-espana-crece-la-media-europea","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/","title":{"rendered":"La inversi\u00f3n publicitaria en Espa\u00f1a crece por encima de la media europea"},"content":{"rendered":"<p>Seg\u00fan los datos de <a href=\"https:\/\/www.ipgmediabrands.com\/\" target=\"_blank\">IPG Mediabrands<\/a> recogidos por el portal <a href=\"http:\/\/prnoticias.com\/marketing\/inversion-publicitaria\/20158643-la-publicidad-espanola-crece-mas-que-la-europea-por-tercer-ano-consecutivo\" target=\"_blank\">PR Noticias<\/a>, el <strong>sector publicitario espa\u00f1ol<\/strong> cerrar\u00e1 este a\u00f1o 2016 con buenas nuevas, las mismas que se prev\u00e9n para 2017.<\/p>\n<p>Por tercer ejercicio consecutivo, Espa\u00f1a <strong>crece por encima de la media europea<\/strong> en cuanto a inversi\u00f3n publicitaria, concretamente un 7,4 por ciento (por un 3,9 por ciento de media continental), hasta llegar a los <strong>5.4000 millones de euros<\/strong>. Unos datos que arrojan una tendencia al alza pero que, sin embargo, a\u00fan quedan lejos de las cifras que se manejaban en el mercado en los a\u00f1os anteriores a la crisis econ\u00f3mica, cuando se llegaron a alcanzar los 8.000 millones de euros en nuestro pa\u00eds.<\/p>\n<p>El mayor crecimiento atiende al <strong>medio digital<\/strong>, con un 23 por ciento, muy superior al registrado por la publicidad offline, con un incremento del dos por ciento. No obstante, la televisi\u00f3n, la radio, la prensa escrita y la publicidad exterior contin\u00faan llev\u00e1ndose la mayor parte del pastel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan los datos de IPG Mediabrands recogidos por el portal PR Noticias, el sector publicitario espa\u00f1ol cerrar\u00e1 este a\u00f1o 2016 con buenas nuevas, las mismas que se prev\u00e9n para 2017. Por tercer ejercicio consecutivo, Espa\u00f1a crece por encima de la media europea en cuanto a inversi\u00f3n publicitaria, concretamente un 7,4 por ciento (por un 3,9 por ciento de media continental),&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1125],"class_list":["post-21051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-inversion-publicitaria","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n publicitaria en Espa\u00f1a crece por encima de la media europea - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n publicitaria en Espa\u00f1a crece por encima de la media europea - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan los datos de IPG Mediabrands recogidos por el portal PR Noticias, el sector publicitario espa\u00f1ol cerrar\u00e1 este a\u00f1o 2016 con buenas nuevas, las mismas que se prev\u00e9n para 2017. Por tercer ejercicio consecutivo, Espa\u00f1a crece por encima de la media europea en cuanto a inversi\u00f3n publicitaria, concretamente un 7,4 por ciento (por un 3,9 por ciento de media continental),...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-12T10:32:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/12\/Cajalmendralejo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La inversi\u00f3n publicitaria en Espa\u00f1a crece por encima de la media europea\",\"datePublished\":\"2016-12-12T10:32:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/\"},\"wordCount\":180,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/12\/Cajalmendralejo.jpg\",\"keywords\":[\"Inversi\u00f3n publicitaria\"],\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-inversion-publicitaria-espana-crece-la-media-europea\/\",\"name\":\"La inversi\u00f3n publicitaria en Espa\u00f1a crece por encima de la media europea - 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