{"id":21067,"date":"2016-12-14T13:11:44","date_gmt":"2016-12-14T12:11:44","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21067"},"modified":"2016-12-14T13:15:05","modified_gmt":"2016-12-14T12:15:05","slug":"content-marketing-analogico","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/content-marketing-analogico\/","title":{"rendered":"Eroski y el content marketing anal\u00f3gico"},"content":{"rendered":"<p>No hay nada nuevo bajo el sol. Si en los \u00faltimos a\u00f1os ya ven\u00edamos hablando del auge experimentado por el <strong>marketing de contenidos<\/strong> hasta convertirse en uno de los adalides de la estrategia global, no es menos cierto que su trasfondo siempre ha existido, aunque verse sobre <strong>formatos anal\u00f3gicos<\/strong>.<\/p>\n<p>En esta ocasi\u00f3n abrimos nuestra secci\u00f3n de cosecha propia con los trabajos que hace alrededor de 15 a\u00f1os realizamos para la firma <strong>Eroski<\/strong>. En esta casa nos encargamos de realizar el <strong>Bolet\u00edn Informativo Eroski<\/strong>, de tirada mensual.<\/p>\n<p>Una publicaci\u00f3n con un dise\u00f1o ajustado a las tendencias de la \u00e9poca y que, aunque en formato de papel, podr\u00eda asemejarse a la pol\u00edtica seguida en la actualidad por las empresas, \u00e1vidas de <strong>generar contenidos propios<\/strong> de su firma o que puedan resultar de utilidad para potenciales consumidores o usuarios, adem\u00e1s de para los propios trabajadores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No hay nada nuevo bajo el sol. Si en los \u00faltimos a\u00f1os ya ven\u00edamos hablando del auge experimentado por el marketing de contenidos hasta convertirse en uno de los adalides de la estrategia global, no es menos cierto que su trasfondo siempre ha existido, aunque verse sobre formatos anal\u00f3gicos. En esta ocasi\u00f3n abrimos nuestra secci\u00f3n de cosecha propia con los&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[1276],"class_list":["post-21067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","tag-eroski","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eroski y el content marketing anal\u00f3gico - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/content-marketing-analogico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eroski y el content marketing anal\u00f3gico - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"No hay nada nuevo bajo el sol. Si en los \u00faltimos a\u00f1os ya ven\u00edamos hablando del auge experimentado por el marketing de contenidos hasta convertirse en uno de los adalides de la estrategia global, no es menos cierto que su trasfondo siempre ha existido, aunque verse sobre formatos anal\u00f3gicos. 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