{"id":21123,"date":"2016-12-22T09:41:26","date_gmt":"2016-12-22T08:41:26","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21123"},"modified":"2016-12-22T09:44:56","modified_gmt":"2016-12-22T08:44:56","slug":"lannister-khaleesi-stark","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/lannister-khaleesi-stark\/","title":{"rendered":"Ni Lannister, ni Khaleesi, ni Stark&#8230;"},"content":{"rendered":"<p>Ni Lannister, ni Khaleesi, ni Stark&#8230; El Trono de Hierro del <strong>marketing de contenidos<\/strong> tiene un nuevo monarca, el <strong>v\u00eddeo<\/strong>. Si una imagen vale m\u00e1s que mil palabras, una en movimiento es una horda de \u2018engagement\u2019 para las empresas, construyendo con el producto audiovisual un maridaje perfecto entre la marca y el potencial consumidor. <\/p>\n<p>Esto lo sabe bien <strong>Virgin America<\/strong>, la aerol\u00ednea del magnate y showman ingl\u00e9s Richard Branson, cuya estrategia de social media marketing -basada en la interacci\u00f3n con un ratio de publicaci\u00f3n 24\/7- se integra en el tejido de la compa\u00f1\u00eda. Y para muestra, un bot\u00f3n. Su trabajo \u2018<strong>Safety Dance<\/strong>\u2019, en formato videoclip, reinventa el v\u00eddeo corporativo con un divertido tutorial que explica de manera amena y con un toque de humor las instrucciones de seguridad. Pop y algo de rap en lo que bien podr\u00eda ser una muestra musical de las Pussycat Dolls o una de las escenas de las pel\u00edculas de Step Up. La genial coreograf\u00eda explica cada paso del mensaje de seguridad que dan los sobrecargos de un vuelo a trav\u00e9s del baile. <\/p>\n<p>Conscientes de las bondades num\u00e9ricas del v\u00eddeo, Virgin America echa toda la carne en el asador con una acci\u00f3n creativa con la que al espectador se le hace imposible dejar de mirar. Viral y con m\u00e1s de doce millones de reproducciones, genera de manera autom\u00e1tica una relaci\u00f3n con el potencial cliente. <\/p>\n<p>El formato audiovisual es la joya de la corona del marketing de contenidos. F\u00e1cil de consumir y de difundir, es capaz de construir relaciones duraderas entre marca y consumidores. <\/p>\n<p><iframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DtyfiPIHsIg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ni Lannister, ni Khaleesi, ni Stark&#8230; El Trono de Hierro del marketing de contenidos tiene un nuevo monarca, el v\u00eddeo. Si una imagen vale m\u00e1s que mil palabras, una en movimiento es una horda de \u2018engagement\u2019 para las empresas, construyendo con el producto audiovisual un maridaje perfecto entre la marca y el potencial consumidor. Esto lo sabe bien Virgin America,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1280],"class_list":["post-21123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-virgin-america","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ni Lannister, ni Khaleesi, ni Stark... - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/lannister-khaleesi-stark\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ni Lannister, ni Khaleesi, ni Stark... - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ni Lannister, ni Khaleesi, ni Stark&#8230; El Trono de Hierro del marketing de contenidos tiene un nuevo monarca, el v\u00eddeo. 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