{"id":21139,"date":"2016-12-27T11:09:27","date_gmt":"2016-12-27T10:09:27","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21139"},"modified":"2016-12-27T11:11:25","modified_gmt":"2016-12-27T10:11:25","slug":"luces-sombras-entorno-digital-del-ibex-35","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/luces-sombras-entorno-digital-del-ibex-35\/","title":{"rendered":"Luces y sombras en el entorno digital del Ibex 35"},"content":{"rendered":"

La empresas del Ibex 35<\/strong> parecen haberse adaptado a las nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n, pero no as\u00ed sus ejecutivos. Es la conclusi\u00f3n que se saca tras el \u00faltimo estudio elaborado por El Pa\u00eds<\/strong><\/a>, en el que se analiza la presencia de los grupos pertenecientes a este \u00edndice burs\u00e1til en el entorno digital.<\/p>\n

Aunque la implantaci\u00f3n de estrategias en las cuentas corporativas de los grupos empresariales es un hecho, los altos directivos viven a\u00fan de espaldas a la realidad digital, en gran medida por asuntos de \u00edndole generacional y la ausencia de nativos digitales. Por ejemplo, en tres de los grupos del Ibex 35, como es el caso de Gas Natural, Grifols y Merlin Properties, ninguno de sus presidentes, consejeros delegados o responsables de comunicaci\u00f3n tiene una cuenta en Twitter o LinkedIn.<\/p>\n

Al margen del estudio de El Pa\u00eds, y centr\u00e1ndonos en Estados Unidos, las cifras no son especialmente mejores que en Espa\u00f1a. Hace tan solo dos a\u00f1os, siete de cada diez presidentes de entre las 500 empresas m\u00e1s importantes del pa\u00eds no ten\u00eda perfiles sociales. Entre las causas, la falta de una estrategia y el temor a cometer un error que pueda afectar al entramado empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"

La empresas del Ibex 35 parecen haberse adaptado a las nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n, pero no as\u00ed sus ejecutivos. Es la conclusi\u00f3n que se saca tras el \u00faltimo estudio elaborado por El Pa\u00eds, en el que se analiza la presencia de los grupos pertenecientes a este \u00edndice burs\u00e1til en el entorno digital. Aunque la implantaci\u00f3n de…<\/p>\n","protected":false},"author":1,"featured_media":21140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1269],"class_list":["post-21139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-rrss","has_thumb"],"yoast_head":"\nLuces y sombras en el entorno digital del Ibex 35 - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/luces-sombras-entorno-digital-del-ibex-35\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luces y sombras en el entorno digital del Ibex 35 - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La empresas del Ibex 35 parecen haberse adaptado a las nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n, pero no as\u00ed sus ejecutivos. Es la conclusi\u00f3n que se saca tras el \u00faltimo estudio elaborado por El Pa\u00eds, en el que se analiza la presencia de los grupos pertenecientes a este \u00edndice burs\u00e1til en el entorno digital. 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