{"id":21162,"date":"2016-12-29T12:43:25","date_gmt":"2016-12-29T11:43:25","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21162"},"modified":"2016-12-29T12:46:17","modified_gmt":"2016-12-29T11:46:17","slug":"poquer-errores-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/poquer-errores-del-marketing-digital\/","title":{"rendered":"El p\u00f3quer de errores del marketing digital"},"content":{"rendered":"<p>Es una tendencia al alza y por ello su crecimiento es exponencial en los \u00faltimos a\u00f1os. No obstante, el <strong>marketing digital<\/strong> no est\u00e1 exento de algunos errores b\u00e1sicos que en ocasiones pueden incluso llegar a lastimar la imagen de esta pol\u00edtica comunicativa.<\/p>\n<p>La <strong>desinformaci\u00f3n<\/strong> al respecto del proceso productivo es quiz\u00e1s el primer pecado mortal. Hay quien se lanza a la aventura sin una estrategia definida y, lo que es peor, sin ser consciente de sus consecuencias.<\/p>\n<p>Utilizando un s\u00edmil futbol\u00edstico, tambi\u00e9n <strong>hay quien se llena de bal\u00f3n<\/strong>. Un estudio previo y profesionalizado dar\u00e1 la mesura suficiente como para elaborar un plan de medios acorde a la relaci\u00f3n entre necesidades y presupuesto. Todo ello sin caer en la trampa de utilizar vistosos soportes o canales que poco tienen que ver, por ejemplo, con nuestro p\u00fablico objetivo, restando eficacia y anulando la eficiencia.<\/p>\n<p>Otro error com\u00fan es el de combinar la <strong>ausencia de capacidad anal\u00edtica con el exceso de informaci\u00f3n<\/strong>. A trav\u00e9s del Big Data, hoy es sencillo acceder a cantidades ingentes de informaci\u00f3n que, a la postre, pueden quedar en papel mojado si no se cuenta con el equipo adecuado para descifrarlas. <\/p>\n<p>Para completar el p\u00f3quer de errores b\u00e1sicos en el marketing digital, tambi\u00e9n hay quien se ve arrastrado a una piscina sin agua por su <strong>sobredosis de orgullo personal<\/strong>. En este caso, cada cual ha de saber leer sus limitaciones para evitar futuros desencantos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es una tendencia al alza y por ello su crecimiento es exponencial en los \u00faltimos a\u00f1os. No obstante, el marketing digital no est\u00e1 exento de algunos errores b\u00e1sicos que en ocasiones pueden incluso llegar a lastimar la imagen de esta pol\u00edtica comunicativa. La desinformaci\u00f3n al respecto del proceso productivo es quiz\u00e1s el primer pecado mortal. Hay quien se lanza a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1282],"tags":[],"class_list":["post-21162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El p\u00f3quer de errores del marketing digital - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/poquer-errores-del-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El p\u00f3quer de errores del marketing digital - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Es una tendencia al alza y por ello su crecimiento es exponencial en los \u00faltimos a\u00f1os. No obstante, el marketing digital no est\u00e1 exento de algunos errores b\u00e1sicos que en ocasiones pueden incluso llegar a lastimar la imagen de esta pol\u00edtica comunicativa. La desinformaci\u00f3n al respecto del proceso productivo es quiz\u00e1s el primer pecado mortal. 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