{"id":21235,"date":"2017-01-12T11:48:39","date_gmt":"2017-01-12T10:48:39","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21235"},"modified":"2017-01-12T11:48:39","modified_gmt":"2017-01-12T10:48:39","slug":"pagar-mas-es-mas-barato","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/","title":{"rendered":"Cuando pagar m\u00e1s es m\u00e1s barato&#8230;"},"content":{"rendered":"<p>En cuanto a la relaci\u00f3n <strong>coste-eficacia<\/strong> para promocionar determinados productos a un p\u00fablico objetivo de amplio espectro, pocos <strong>soportes<\/strong> resultan tan <strong>ventajosos<\/strong> como el <strong>autob\u00fas urbano<\/strong>, que puede llegar a ser un excelente canal para favorecer la <strong>persuasi\u00f3n<\/strong>.<\/p>\n<p>Una vez tomada la elecci\u00f3n de este soporte, hay adem\u00e1s quien se asegura <strong>jugar a caballo ganador<\/strong>, como en el caso que os mostramos hoy de la marca <strong>Heinz<\/strong> en la ciudad de <strong>C\u00e1ceres<\/strong>. <\/p>\n<p>Pocas personas con la cabeza m\u00ednimamente despierta habr\u00e1n pasado estos d\u00edas por delante de alguno de los autobuses urbanos cacere\u00f1os sin reparar en este vistoso anuncio publicitario. L\u00f3gicamente, la f\u00f3rmula de ocupar todo el lateral es m\u00e1s costosa monetariamente que la de insertar el mensaje en un determinado segmento m\u00e1s reducido.  No obstante, la <strong>apuesta resulta ventajosa<\/strong> no solo en el coste proporcional de la inserci\u00f3n, sino tambi\u00e9n en el aumento exponencial en cuanto al <strong>n\u00famero de impactos<\/strong>. Una jugada redonda que evidencia que, en ocasiones, <strong>pagar m\u00e1s es m\u00e1s barato<\/strong>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En cuanto a la relaci\u00f3n coste-eficacia para promocionar determinados productos a un p\u00fablico objetivo de amplio espectro, pocos soportes resultan tan ventajosos como el autob\u00fas urbano, que puede llegar a ser un excelente canal para favorecer la persuasi\u00f3n. Una vez tomada la elecci\u00f3n de este soporte, hay adem\u00e1s quien se asegura jugar a caballo ganador, como en el caso que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-21235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuando pagar m\u00e1s es m\u00e1s barato... - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando pagar m\u00e1s es m\u00e1s barato... - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En cuanto a la relaci\u00f3n coste-eficacia para promocionar determinados productos a un p\u00fablico objetivo de amplio espectro, pocos soportes resultan tan ventajosos como el autob\u00fas urbano, que puede llegar a ser un excelente canal para favorecer la persuasi\u00f3n. Una vez tomada la elecci\u00f3n de este soporte, hay adem\u00e1s quien se asegura jugar a caballo ganador, como en el caso que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-12T10:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/buscc1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Cuando pagar m\u00e1s es m\u00e1s barato&#8230;\",\"datePublished\":\"2017-01-12T10:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/\"},\"wordCount\":191,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/buscc1.jpg\",\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/pagar-mas-es-mas-barato\/\",\"name\":\"Cuando pagar m\u00e1s es m\u00e1s barato... - 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