{"id":21240,"date":"2017-01-13T12:54:34","date_gmt":"2017-01-13T11:54:34","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21240"},"modified":"2017-01-13T13:00:00","modified_gmt":"2017-01-13T12:00:00","slug":"descredito-la-incoherencia","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/descredito-la-incoherencia\/","title":{"rendered":"El descr\u00e9dito de la incoherencia"},"content":{"rendered":"<p>\u2018<em>Este medicamento puede producir somnolencia. Se recomienda no conducir<\/em>\u2019. Esta es la letra peque\u00f1a que aparece en el \u00faltimo anuncio de <strong>Frenadol<\/strong>, marcado por la m\u00e1s absurda de las <strong>incoherencias<\/strong>, como todos vosotros podr\u00e9is apreciar con tan solo un visionado del v\u00eddeo que hoy os mostramos.<\/p>\n<p>En el mundo de la comunicaci\u00f3n existen errores, erratas o piezas que no siempre quedan lo redondas que uno quisiera. Al fin y al cabo, todo tiene sus plazos y uno no puede eternizarse en buscar la mota de polvo por el correcto dinamismo del modelo de negocio en cuesti\u00f3n. <\/p>\n<p>No es el caso que nos ocupa, donde el <strong>may\u00fasculo e incluso peligroso<\/strong> <strong>error<\/strong> en cadena se precipita desde la agencia encargada de la realizaci\u00f3n de la pieza hasta la propia <strong>marca<\/strong>, que da el visto bueno a su irresponsable difusi\u00f3n.<\/p>\n<p>Sin entrar en el debate de si hablamos de <strong>publicidad peligrosa o simplemente enga\u00f1osa<\/strong>, como se pregunta alg\u00fan diario de tirada nacional en uno de sus editoriales, lo que s\u00ed est\u00e1 claro es que este tipo de trabajos desacreditan en parte el buen hacer del sector publicitario, el basado en la <strong>deontolog\u00eda profesional<\/strong> con la que muchos de nosotros predicamos.<\/p>\n<p><iframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qMcoqH3bEus\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Este medicamento puede producir somnolencia. Se recomienda no conducir\u2019. Esta es la letra peque\u00f1a que aparece en el \u00faltimo anuncio de Frenadol, marcado por la m\u00e1s absurda de las incoherencias, como todos vosotros podr\u00e9is apreciar con tan solo un visionado del v\u00eddeo que hoy os mostramos. En el mundo de la comunicaci\u00f3n existen errores, erratas o piezas que no siempre&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1287],"class_list":["post-21240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-frenadol","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El descr\u00e9dito de la incoherencia - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/descredito-la-incoherencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El descr\u00e9dito de la incoherencia - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"\u2018Este medicamento puede producir somnolencia. Se recomienda no conducir\u2019. Esta es la letra peque\u00f1a que aparece en el \u00faltimo anuncio de Frenadol, marcado por la m\u00e1s absurda de las incoherencias, como todos vosotros podr\u00e9is apreciar con tan solo un visionado del v\u00eddeo que hoy os mostramos. 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