{"id":21374,"date":"2017-01-27T10:33:53","date_gmt":"2017-01-27T09:33:53","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21374"},"modified":"2017-01-27T10:46:56","modified_gmt":"2017-01-27T09:46:56","slug":"sinergias-marketing-turistico-ecommerce","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/","title":{"rendered":"Sinergias entre marketing tur\u00edstico y e-commerce"},"content":{"rendered":"<p>Como el resto de mercados, el <strong>tur\u00edstico<\/strong> se ha dado cuenta de que el <strong>comercio electr\u00f3nico<\/strong> ha evolucionado y es una herramienta muy potente para seguir fidelizando y consiguiendo <strong>conversiones de compra<\/strong>. Los e-commerces ya aplican <strong>herramientas de marketing<\/strong> que puedan mejorar sus conversiones y su estrategia global. Lejos de las meras acciones de promoci\u00f3n tur\u00edstica, en nuestra entrada de hoy arrojamos luz sobre algunas sinergias que cobran cada vez m\u00e1s importancia para el desarrollo del sector tur\u00edstico.<\/p>\n<p>&#8211;<strong>PMS<\/strong> (Property Management System): es un software de gesti\u00f3n para hoteles que les ayuda a realizar los procesos de reserva, check out, facturaci\u00f3n&#8230;<\/p>\n<p>&#8211;<strong>Marketing digital<\/strong>: promocionan sus productos y servicios a trav\u00e9s de la Red y mediante las RRSS, los cupones virtuales, etc\u00e9tera. Lo importante de esta herramienta es que abarca un target sin fronteras que, a su vez, permite la segmentaci\u00f3n. Adem\u00e1s, su coste es relativamente bastante bajo.<\/p>\n<p>&#8211;<strong>Ventas online<\/strong>: publicitarse en distintos portales y que el cliente pueda realizar la compra o reserva desde cualquiera de ellos.<\/p>\n<p>&#8211;<strong>Revenue management<\/strong>: realizar ofertas seg\u00fan la temporada y previsi\u00f3n de reservas.<\/p>\n<p>&#8211;<strong>Ofertas personalizadas<\/strong>: existen herramientas online que permiten enviar de forma peri\u00f3dica a los clientes ofertas personalizadas, con el beneficio de que tendr\u00e1n un mayor valor de conversi\u00f3n que las generalistas.<\/p>\n<p>&#8211;<strong>Ofrecer servicios tecnol\u00f3gicos<\/strong>: ya es impensable poder alojarte en un hotel o comer en un restaurante que no tenga wifi e incluso cargadores para m\u00f3viles y dem\u00e1s dispositivos.<\/p>\n<p>En definitiva, el marketing tur\u00edstico, en consonancia con el e-commerce, es indispensable para fidelizar y mejorar las conversiones con un <strong>p\u00fablico objetivo<\/strong> cada vez m\u00e1s <strong>preparado<\/strong> y, por ende, m\u00e1s <strong>exigente<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como el resto de mercados, el tur\u00edstico se ha dado cuenta de que el comercio electr\u00f3nico ha evolucionado y es una herramienta muy potente para seguir fidelizando y consiguiendo conversiones de compra. Los e-commerces ya aplican herramientas de marketing que puedan mejorar sus conversiones y su estrategia global. Lejos de las meras acciones de promoci\u00f3n tur\u00edstica, en nuestra entrada de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1290],"class_list":["post-21374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-marketing-turistico","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinergias entre marketing tur\u00edstico y e-commerce - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinergias entre marketing tur\u00edstico y e-commerce - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Como el resto de mercados, el tur\u00edstico se ha dado cuenta de que el comercio electr\u00f3nico ha evolucionado y es una herramienta muy potente para seguir fidelizando y consiguiendo conversiones de compra. Los e-commerces ya aplican herramientas de marketing que puedan mejorar sus conversiones y su estrategia global. Lejos de las meras acciones de promoci\u00f3n tur\u00edstica, en nuestra entrada de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-27T09:33:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-27T09:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Sinergias entre marketing tur\u00edstico y e-commerce\",\"datePublished\":\"2017-01-27T09:33:53+00:00\",\"dateModified\":\"2017-01-27T09:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/\"},\"wordCount\":298,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png\",\"keywords\":[\"Marketing tur\u00edstico\"],\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/\",\"name\":\"Sinergias entre marketing tur\u00edstico y e-commerce - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png\",\"datePublished\":\"2017-01-27T09:33:53+00:00\",\"dateModified\":\"2017-01-27T09:46:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png\",\"width\":801,\"height\":439},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sinergias entre marketing tur\u00edstico y e-commerce - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"Sinergias entre marketing tur\u00edstico y e-commerce - creaerte.com","og_description":"Como el resto de mercados, el tur\u00edstico se ha dado cuenta de que el comercio electr\u00f3nico ha evolucionado y es una herramienta muy potente para seguir fidelizando y consiguiendo conversiones de compra. Los e-commerces ya aplican herramientas de marketing que puedan mejorar sus conversiones y su estrategia global. Lejos de las meras acciones de promoci\u00f3n tur\u00edstica, en nuestra entrada de...","og_url":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2017-01-27T09:33:53+00:00","article_modified_time":"2017-01-27T09:46:56+00:00","og_image":[{"width":801,"height":439,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Sinergias entre marketing tur\u00edstico y e-commerce","datePublished":"2017-01-27T09:33:53+00:00","dateModified":"2017-01-27T09:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/"},"wordCount":298,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png","keywords":["Marketing tur\u00edstico"],"articleSection":["comunicaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/","url":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/","name":"Sinergias entre marketing tur\u00edstico y e-commerce - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png","datePublished":"2017-01-27T09:33:53+00:00","dateModified":"2017-01-27T09:46:56+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/sinergias-marketing-turistico-ecommerce\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/01\/mktgtco.png","width":801,"height":439},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=21374"}],"version-history":[{"count":9,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21374\/revisions"}],"predecessor-version":[{"id":21385,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21374\/revisions\/21385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/21375"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=21374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=21374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=21374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}