{"id":21421,"date":"2017-02-03T10:53:17","date_gmt":"2017-02-03T09:53:17","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21421"},"modified":"2017-02-03T10:55:47","modified_gmt":"2017-02-03T09:55:47","slug":"marketing-turistico-mejor-impulso-sector","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/","title":{"rendered":"Marketing tur\u00edstico: el mejor impulso para el sector"},"content":{"rendered":"<p>En los \u00faltimos a\u00f1os, el <strong>marketing tur\u00edstico<\/strong> ha crecido de tal forma que se ha consolidado como la mejor herramienta para potenciar el crecimiento de este sector. Desde la propia toma de decisiones, las nuevas tecnolog\u00edas han cambiado el modo de consumir y de viajar, hasta el punto de que es residual el p\u00fablico que no contrasta su viaje a trav\u00e9s de la red de redes. <\/p>\n<p>En la actualidad todo pasa por <strong>Google<\/strong> o por las <strong>redes sociales<\/strong>, sin desmerecer el siempre efectivo boca a boca. Por eso en este nuevo escenario es tan importante invertir en una buena campa\u00f1a de marketing tur\u00edstico, cuyo objetivo ser\u00e1 <strong>aumentar y consolidar la presencia, generar impactos y mejorar el posicionamiento de la marca<\/strong>.<\/p>\n<p>Del mismo modo, la forma de vender un viaje o escapada tambi\u00e9n ha cambiado. Antes lo importante era el precio, la mejor oferta. Ahora, adem\u00e1s de la relaci\u00f3n calidad-precio, el p\u00fablico busca algo diferente, una <strong>experiencia intensa, original y, sobre todo, concreta<\/strong>. Por eso, el marketing tur\u00edstico no consiste ya tan solo en ofrecer buenas ofertas, sino que la estrategia planteada tambi\u00e9n debe servir para <strong>proyectar una imagen viva y diferente del destino<\/strong> en cuesti\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, el marketing tur\u00edstico ha crecido de tal forma que se ha consolidado como la mejor herramienta para potenciar el crecimiento de este sector. Desde la propia toma de decisiones, las nuevas tecnolog\u00edas han cambiado el modo de consumir y de viajar, hasta el punto de que es residual el p\u00fablico que no contrasta su viaje a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1290],"class_list":["post-21421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-marketing-turistico","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing tur\u00edstico: el mejor impulso para el sector - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing tur\u00edstico: el mejor impulso para el sector - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, el marketing tur\u00edstico ha crecido de tal forma que se ha consolidado como la mejor herramienta para potenciar el crecimiento de este sector. Desde la propia toma de decisiones, las nuevas tecnolog\u00edas han cambiado el modo de consumir y de viajar, hasta el punto de que es residual el p\u00fablico que no contrasta su viaje a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-03T09:53:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-03T09:55:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"584\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Marketing tur\u00edstico: el mejor impulso para el sector\",\"datePublished\":\"2017-02-03T09:53:17+00:00\",\"dateModified\":\"2017-02-03T09:55:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/\"},\"wordCount\":218,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png\",\"keywords\":[\"Marketing tur\u00edstico\"],\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/\",\"name\":\"Marketing tur\u00edstico: el mejor impulso para el sector - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png\",\"datePublished\":\"2017-02-03T09:53:17+00:00\",\"dateModified\":\"2017-02-03T09:55:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png\",\"width\":584,\"height\":443},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing tur\u00edstico: el mejor impulso para el sector - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing tur\u00edstico: el mejor impulso para el sector - creaerte.com","og_description":"En los \u00faltimos a\u00f1os, el marketing tur\u00edstico ha crecido de tal forma que se ha consolidado como la mejor herramienta para potenciar el crecimiento de este sector. Desde la propia toma de decisiones, las nuevas tecnolog\u00edas han cambiado el modo de consumir y de viajar, hasta el punto de que es residual el p\u00fablico que no contrasta su viaje a...","og_url":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2017-02-03T09:53:17+00:00","article_modified_time":"2017-02-03T09:55:47+00:00","og_image":[{"width":584,"height":443,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Marketing tur\u00edstico: el mejor impulso para el sector","datePublished":"2017-02-03T09:53:17+00:00","dateModified":"2017-02-03T09:55:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/"},"wordCount":218,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png","keywords":["Marketing tur\u00edstico"],"articleSection":["comunicaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/","url":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/","name":"Marketing tur\u00edstico: el mejor impulso para el sector - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png","datePublished":"2017-02-03T09:53:17+00:00","dateModified":"2017-02-03T09:55:47+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/marketing-turistico-mejor-impulso-sector\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/02\/Captura-de-pantalla-2017-02-03-a-las-10.47.25.png","width":584,"height":443},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=21421"}],"version-history":[{"count":5,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21421\/revisions"}],"predecessor-version":[{"id":21427,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21421\/revisions\/21427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/21422"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=21421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=21421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=21421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}