{"id":21482,"date":"2017-02-13T13:26:46","date_gmt":"2017-02-13T12:26:46","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21482"},"modified":"2017-02-13T13:26:46","modified_gmt":"2017-02-13T12:26:46","slug":"blog-aval-fidelizar","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/blog-aval-fidelizar\/","title":{"rendered":"El blog, un aval para fidelizar"},"content":{"rendered":"<p>Si en alguna que otra ocasi\u00f3n hemos hablado del <strong>marketing de contenidos<\/strong> como herramienta global para <strong>fidelizar clientes<\/strong>, en esta ocasi\u00f3n nos detenemos en la que, quiz\u00e1s, sea la <strong>piedra angular<\/strong> de esta pol\u00edtica en la comunicaci\u00f3n digital; <strong>el blog<\/strong>. <\/p>\n<p>La gesti\u00f3n de contenidos de un blog, con el objetivo de fidelizar a nuestros clientes, es una de las armas imprescindibles del marketing de contenidos y del marketing digital en general. La red no est\u00e1 exenta de intentos fallidos de &#8216;influencers&#8217; que a diario intentan arrojar luz sobre la creaci\u00f3n y mantenimiento de un blog sin morir en el intento. Pero lo cierto es que, al menos para las <strong>marcas e instituciones<\/strong>, la \u00fanica receta v\u00e1lida es la de la creaci\u00f3n de contenidos de <strong>calidad<\/strong>, que aporten un <strong>valor a\u00f1adido<\/strong> a los usuarios y que adem\u00e1s sean piezas \u00fanicas, alejadas del &#8216;copy &#038; paste&#8217;. <\/p>\n<p>Con estos ingredientes, que ata\u00f1en a las <strong>aptitudes<\/strong>, el buen funcionamiento de un blog corporativo depender\u00e1 posteriormente de las <strong>actitudes<\/strong> de quienes son los encargados de &#8216;alimentar a la bestia&#8217; y de <strong>cumplir los tiempos marcados<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si en alguna que otra ocasi\u00f3n hemos hablado del marketing de contenidos como herramienta global para fidelizar clientes, en esta ocasi\u00f3n nos detenemos en la que, quiz\u00e1s, sea la piedra angular de esta pol\u00edtica en la comunicaci\u00f3n digital; el blog. La gesti\u00f3n de contenidos de un blog, con el objetivo de fidelizar a nuestros clientes, es una de las armas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1294,1295],"class_list":["post-21482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-blog","tag-marketing-contenidos","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El blog, un aval para fidelizar - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/blog-aval-fidelizar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El blog, un aval para fidelizar - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si en alguna que otra ocasi\u00f3n hemos hablado del marketing de contenidos como herramienta global para fidelizar clientes, en esta ocasi\u00f3n nos detenemos en la que, quiz\u00e1s, sea la piedra angular de esta pol\u00edtica en la comunicaci\u00f3n digital; el blog. 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