{"id":21583,"date":"2017-03-02T12:28:00","date_gmt":"2017-03-02T11:28:00","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21583"},"modified":"2017-03-02T12:51:28","modified_gmt":"2017-03-02T11:51:28","slug":"mad-men-google","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mad-men-google\/","title":{"rendered":"De Mad Men a Google"},"content":{"rendered":"<p>Si hoy hablamos de <strong>publicidad<\/strong> pensamos en un universo cuyos planetas son las <strong>redes sociales <\/strong>y todas las aplicaciones, tanto<strong> digitales <\/strong>como <strong>anal\u00f3gicas<\/strong>, que favorecen el <strong>flujo comunicativo<\/strong>. Pero su disciplina, cuyo objetivo es dar de lleno en la diana de un <strong>p\u00fablico objetivo <\/strong>previamente determinado, tiene una historia previa a las nuevas tecnolog\u00edas. De los pregoneros del mundo cl\u00e1sico, a la <strong>era de la informaci\u00f3n<\/strong>, pasando por la <strong>imprenta de Gutenberg <\/strong>o la implementaci\u00f3n de la <strong>radio<\/strong> y la <strong>televisi\u00f3n<\/strong>. <\/p>\n<p>En la actualidad, y en comparaci\u00f3n con los medios de masas tradicionales, la inversi\u00f3n publicitaria crece mucho m\u00e1s deprisa en gigantes como <strong>Google y <a href=\"https:\/\/www.facebook.com\/creaerte\/\" target=\"_blank\">Facebook<\/a><\/strong>, que se han convertido en los principales acaparadores. Del mismo modo, las nuevas tecnolog\u00edas se han convertido en grandes <strong>herramientas \u00fatiles <\/strong>para los creativos, poniendo a su disposici\u00f3n nuevas alternativas casi inagotables para la elaboraci\u00f3n de <strong>campa\u00f1as<\/strong>.<\/p>\n<p>Si en \u2018<strong>Mad Men\u2019 <\/strong>la agencia <strong>Sterling Cooper <\/strong>se enfrentaba a los cambios cuando ten\u00eda que hacer una campa\u00f1a para Lucky Strike, en un momento en el que el tabaco ya no era socialmente aceptado, ahora tambi\u00e9n es obligado <strong>reciclarse<\/strong> constantemente para ser competitivo en el <strong>\u00e1mbito digital<\/strong>.<\/p>\n<p>De una forma u otra, las <strong>ideas<\/strong> derivadas de una buena <strong>creatividad<\/strong> siguen siendo indispensables\u2026 En nuestro caso es as\u00ed desde hace 25 a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hoy hablamos de publicidad pensamos en un universo cuyos planetas son las redes sociales y todas las aplicaciones, tanto digitales como anal\u00f3gicas, que favorecen el flujo comunicativo. Pero su disciplina, cuyo objetivo es dar de lleno en la diana de un p\u00fablico objetivo previamente determinado, tiene una historia previa a las nuevas tecnolog\u00edas. De los pregoneros del mundo cl\u00e1sico,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1301],"class_list":["post-21583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-mad-men","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Mad Men a Google - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mad-men-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Mad Men a Google - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si hoy hablamos de publicidad pensamos en un universo cuyos planetas son las redes sociales y todas las aplicaciones, tanto digitales como anal\u00f3gicas, que favorecen el flujo comunicativo. 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