{"id":21743,"date":"2017-04-04T10:27:06","date_gmt":"2017-04-04T09:27:06","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21743"},"modified":"2017-04-04T10:34:18","modified_gmt":"2017-04-04T09:34:18","slug":"red-social-una-estrategia","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/","title":{"rendered":"Cada red social, una estrategia"},"content":{"rendered":"<p>Es un error tan com\u00fan como f\u00e1cilmente subsanable el de utilizar las <strong>redes sociales<\/strong> indiscriminadamente sin haber pensado antes un <strong>plan de acci\u00f3n<\/strong> para cada una de ellas. Y es que, tal y como hemos mencionado en esta tribuna en m\u00e1s de una ocasi\u00f3n, sacar el m\u00e1ximo partido a cada plataforma en cuesti\u00f3n es posible tras un procedimiento anal\u00edtico previo.<\/p>\n<p>En el caso de <a href=\"https:\/\/www.facebook.com\/creaerte\/\" target=\"_blank\"><strong>Facebook<\/strong><\/a>, a trav\u00e9s de <strong>Facebook Ads<\/strong>, podremos colocar nuestros productos o contenidos gracias a la geolocalizaci\u00f3n. Hablamos, quiz\u00e1s, de la red social de m\u00e1s importancia para la <strong>venta directa<\/strong>.<\/p>\n<p>Pero las redes sociales van m\u00e1s all\u00e1 del pan para hoy y hambre para ma\u00f1ana. Por eso tambi\u00e9n es necesario <strong>dotar a la marca de una reputaci\u00f3n digital<\/strong> que genere <strong>fortaleza<\/strong> y <strong>posicionamiento<\/strong> en el mercado. Algo que repercutir\u00e1 a largo plazo. En este caso, <a href=\"https:\/\/twitter.com\/Creaerte\" target=\"_blank\"><strong>Twitter<\/strong><\/a> otorga una buena oportunidad para dar a conocer nuestros <strong>contenidos<\/strong> y generar as\u00ed <strong>valor a\u00f1adido<\/strong>.<\/p>\n<p>\u00bfY qu\u00e9 decir de <a href=\"https:\/\/www.instagram.com\/creaerte\/\" target=\"_blank\"><strong>Instagram<\/strong><\/a>? Eminentemente visual y con calado entre todo tipo de p\u00fablico, esta red social permite <strong>humanizar la marca<\/strong> y generar <strong>cercan\u00eda<\/strong> entre la firma y los potenciales consumidores.<\/p>\n<p>Tampoco debemos descuidar lo m\u00e1s m\u00ednimo el <strong>posicionamiento global<\/strong> en la red. Y aqu\u00ed es <strong>Google<\/strong> el que dicta los designios, por lo que se hace importante no renunciar al posicionamiento con la ayuda de <a href=\"https:\/\/plus.google.com\/112831337012668442352\" target=\"_blank\"><strong>Google Plus<\/strong><\/a>.<\/p>\n<p>Adem\u00e1s, por descontado, existen otras redes sociales como <a href=\"https:\/\/www.youtube.com\/user\/creaerte\/videos\" target=\"_blank\"><strong>Youtube<\/strong><\/a>, <a href=\"https:\/\/es.pinterest.com\/creaerte\/\" target=\"_blank\"><strong>Pinterest<\/strong><\/a> o <a href=\"https:\/\/www.linkedin.com\/company\/creaerte\" target=\"_blank\"><strong>LinkedIn<\/strong><\/a>, cuyas tem\u00e1ticas s\u00ed son m\u00e1s especializadas y, por ende, f\u00e1ciles de asimilar. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es un error tan com\u00fan como f\u00e1cilmente subsanable el de utilizar las redes sociales indiscriminadamente sin haber pensado antes un plan de acci\u00f3n para cada una de ellas. Y es que, tal y como hemos mencionado en esta tribuna en m\u00e1s de una ocasi\u00f3n, sacar el m\u00e1ximo partido a cada plataforma en cuesti\u00f3n es posible tras un procedimiento anal\u00edtico previo&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":21744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[100,1269],"class_list":["post-21743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-redes-sociales","tag-rrss","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cada red social, una estrategia - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cada red social, una estrategia - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Es un error tan com\u00fan como f\u00e1cilmente subsanable el de utilizar las redes sociales indiscriminadamente sin haber pensado antes un plan de acci\u00f3n para cada una de ellas. Y es que, tal y como hemos mencionado en esta tribuna en m\u00e1s de una ocasi\u00f3n, sacar el m\u00e1ximo partido a cada plataforma en cuesti\u00f3n es posible tras un procedimiento anal\u00edtico previo....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-04T09:27:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-04T09:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Cada red social, una estrategia\",\"datePublished\":\"2017-04-04T09:27:06+00:00\",\"dateModified\":\"2017-04-04T09:34:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/\"},\"wordCount\":277,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif\",\"keywords\":[\"redes sociales\",\"RRSS\"],\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/\",\"name\":\"Cada red social, una estrategia - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif\",\"datePublished\":\"2017-04-04T09:27:06+00:00\",\"dateModified\":\"2017-04-04T09:34:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif\",\"width\":770,\"height\":433},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cada red social, una estrategia - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/","og_locale":"es_ES","og_type":"article","og_title":"Cada red social, una estrategia - creaerte.com","og_description":"Es un error tan com\u00fan como f\u00e1cilmente subsanable el de utilizar las redes sociales indiscriminadamente sin haber pensado antes un plan de acci\u00f3n para cada una de ellas. Y es que, tal y como hemos mencionado en esta tribuna en m\u00e1s de una ocasi\u00f3n, sacar el m\u00e1ximo partido a cada plataforma en cuesti\u00f3n es posible tras un procedimiento anal\u00edtico previo....","og_url":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2017-04-04T09:27:06+00:00","article_modified_time":"2017-04-04T09:34:18+00:00","og_image":[{"width":770,"height":433,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif","type":"image\/gif"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Cada red social, una estrategia","datePublished":"2017-04-04T09:27:06+00:00","dateModified":"2017-04-04T09:34:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/"},"wordCount":277,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif","keywords":["redes sociales","RRSS"],"articleSection":["comunicaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/","url":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/","name":"Cada red social, una estrategia - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif","datePublished":"2017-04-04T09:27:06+00:00","dateModified":"2017-04-04T09:34:18+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/red-social-una-estrategia\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/redes.gif","width":770,"height":433},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=21743"}],"version-history":[{"count":5,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21743\/revisions"}],"predecessor-version":[{"id":21749,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/21743\/revisions\/21749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/21744"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=21743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=21743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=21743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}