{"id":21756,"date":"2017-04-06T11:13:44","date_gmt":"2017-04-06T10:13:44","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21756"},"modified":"2017-04-06T11:21:53","modified_gmt":"2017-04-06T10:21:53","slug":"la-publicidad-digital-genera-confianza-ya-legion","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/","title":{"rendered":"La publicidad digital que genera confianza ya es legi\u00f3n"},"content":{"rendered":"<p>Tan controvertida socialmente como veraz en lo que se refiere a las percepciones. En los \u00faltimos a\u00f1os el n\u00famero de internautas que conf\u00eda en la <strong>publicidad digital<\/strong> ha experimentado un ostensible aumento, pasando del 50 por ciento de hace apenas tres a\u00f1os al 61 actual, seg\u00fan se desprende de un estudio llevado a cabo por la empresa de investigaci\u00f3n de mercados <strong>YouGov<\/strong> y recogido por el portal especializado <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/odian-muerte-veces-internautas-confian-vez-mas-publicidad\" target=\"_blank\"><strong>Marketing Directo<\/strong><\/a>.<\/p>\n<p>Con la actual tendencia, atr\u00e1s parecen quedar los tiempos en los que la publicidad enga\u00f1osa o fraudulenta copaba buena parte del <strong>espectro digital<\/strong>. Lo cierto es que con la constante <strong>actualizaci\u00f3n<\/strong> de las <strong>empresas e instituciones<\/strong>, quienes ya abrazan en su mayor\u00eda el entorno de <strong>Internet<\/strong>, la <strong>buena praxis<\/strong> en materia de <strong>comunicaci\u00f3n<\/strong> y las herramientas implementadas para intentar acabar con los <strong>&#8216;trolls&#8217; publicitarios<\/strong> han desembocado en un panorama donde la profesionalidad prima m\u00e1s que el mero af\u00e1n perturbador.<\/p>\n<p>Datos que sin duda suponen un espaldarazo para continuar enriqueciendo el <strong>entorno digital<\/strong> con <strong>publicaciones<\/strong> <strong>ver\u00eddicas y de calidad<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/fabrica-de-duenos.png\" alt=\"fabrica-de-duenos\" width=\"648\" height=\"467\" class=\"aligncenter size-full wp-image-21757\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/fabrica-de-duenos.png 648w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/fabrica-de-duenos-384x277.png 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/fabrica-de-duenos-624x450.png 624w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/fabrica-de-duenos-600x432.png 600w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tan controvertida socialmente como veraz en lo que se refiere a las percepciones. En los \u00faltimos a\u00f1os el n\u00famero de internautas que conf\u00eda en la publicidad digital ha experimentado un ostensible aumento, pasando del 50 por ciento de hace apenas tres a\u00f1os al 61 actual, seg\u00fan se desprende de un estudio llevado a cabo por la empresa de investigaci\u00f3n de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[624],"class_list":["post-21756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-publicidad-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad digital que genera confianza ya es legi\u00f3n - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad digital que genera confianza ya es legi\u00f3n - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Tan controvertida socialmente como veraz en lo que se refiere a las percepciones. En los \u00faltimos a\u00f1os el n\u00famero de internautas que conf\u00eda en la publicidad digital ha experimentado un ostensible aumento, pasando del 50 por ciento de hace apenas tres a\u00f1os al 61 actual, seg\u00fan se desprende de un estudio llevado a cabo por la empresa de investigaci\u00f3n de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-06T10:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-06T10:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/fabrica-de-duenos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"648\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La publicidad digital que genera confianza ya es legi\u00f3n\",\"datePublished\":\"2017-04-06T10:13:44+00:00\",\"dateModified\":\"2017-04-06T10:21:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/\"},\"wordCount\":190,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/fabrica-de-duenos.png\",\"keywords\":[\"Publicidad digital\"],\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-publicidad-digital-genera-confianza-ya-legion\/\",\"name\":\"La publicidad digital que genera confianza ya es legi\u00f3n - 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