{"id":21777,"date":"2017-04-11T10:53:47","date_gmt":"2017-04-11T09:53:47","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21777"},"modified":"2017-04-11T10:56:07","modified_gmt":"2017-04-11T09:56:07","slug":"marketing-digital-cortoplacismo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/","title":{"rendered":"Marketing digital y el cortoplacismo"},"content":{"rendered":"<p>No son pocas las ocasiones en las que desde Creaerte hemos asegurado que toda <strong>campa\u00f1a de comunicaci\u00f3n<\/strong> necesita su poso para arrojar los <strong>frutos deseados<\/strong>.<\/p>\n<p>Sin embargo, y sin desmerecer a otras plataformas de suma importancia para el posicionamiento de una marca, existen herramientas dise\u00f1adas para aquellas campa\u00f1as que, por sus <strong>particularidades<\/strong>, s\u00ed necesitan <strong>evidenciar sus resultados<\/strong> en un lapso corto de tiempo. En este sentido, el <strong>marketing digital<\/strong> cuenta con herramientas que, optimizadas y bien utilizadas, pueden satisfacer tal demanda.<\/p>\n<p>Nos referimos a aplicaciones sociales como <strong>Facebook Ads<\/strong>, en las que se permite crear una campa\u00f1a de publicidad para una audiencia espec\u00edfica (localizaci\u00f3n, g\u00e9nero, edad, intereses\u2026.). Una opci\u00f3n que, si bien no repercute a grandes rasgos en la fortaleza de la marca en cuanto a su posicionamiento -pues ello requiere una cuidada estrategia con diferentes soportes-, s\u00ed permite convertir en <strong>ventas directas<\/strong> una <strong>m\u00ednima inversi\u00f3n<\/strong> llegando directamente al <strong>p\u00fablico objetivo<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No son pocas las ocasiones en las que desde Creaerte hemos asegurado que toda campa\u00f1a de comunicaci\u00f3n necesita su poso para arrojar los frutos deseados. Sin embargo, y sin desmerecer a otras plataformas de suma importancia para el posicionamiento de una marca, existen herramientas dise\u00f1adas para aquellas campa\u00f1as que, por sus particularidades, s\u00ed necesitan evidenciar sus resultados en un lapso&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1282],"tags":[],"class_list":["post-21777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital y el cortoplacismo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital y el cortoplacismo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"No son pocas las ocasiones en las que desde Creaerte hemos asegurado que toda campa\u00f1a de comunicaci\u00f3n necesita su poso para arrojar los frutos deseados. Sin embargo, y sin desmerecer a otras plataformas de suma importancia para el posicionamiento de una marca, existen herramientas dise\u00f1adas para aquellas campa\u00f1as que, por sus particularidades, s\u00ed necesitan evidenciar sus resultados en un lapso...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-11T09:53:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-11T09:56:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/facebook-ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Marketing digital y el cortoplacismo\",\"datePublished\":\"2017-04-11T09:53:47+00:00\",\"dateModified\":\"2017-04-11T09:56:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/\"},\"wordCount\":168,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/04\/facebook-ads.png\",\"articleSection\":[\"comunicaci\u00f3n\",\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/marketing-digital-cortoplacismo\/\",\"name\":\"Marketing digital y el cortoplacismo - 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