{"id":21800,"date":"2017-04-18T16:26:48","date_gmt":"2017-04-18T15:26:48","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21800"},"modified":"2017-04-19T08:11:53","modified_gmt":"2017-04-19T07:11:53","slug":"la-mala-praxis-las-campanas-sin-iva","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-mala-praxis-las-campanas-sin-iva\/","title":{"rendered":"La mala praxis en las campa\u00f1as &#8216;sin IVA&#8217;"},"content":{"rendered":"<p>Si hace unos d\u00edas habl\u00e1bamos sobre el aumento de la <strong>credibilidad<\/strong> de la publicidad profesionalizada entre los <strong>consumidores<\/strong>, no es menos cierto que la mala praxis hace que en ocasiones el sector tenga que volver sobre sus propios pasos.<\/p>\n<p>Nos referimos a las <strong>estrategias comerciales<\/strong> que anuncian <strong>productos \u2018sin IVA\u2019<\/strong>, cuando realmente lo que hacen es otorgar un descuento similar a un tipo impositivo de obligado cumplimiento y que, por tanto, no puede desaparecer. <\/p>\n<p>Este tipo de pol\u00edticas ha levantado ampollas incluso en la pol\u00edtica espa\u00f1ola, pues el <strong>PNV<\/strong> ha presentado una proposici\u00f3n no de ley para que se proh\u00edban este estilo de campa\u00f1as, que pueden llevar a una <strong>percepci\u00f3n distorsionada<\/strong> sobre el pago del IVA.<\/p>\n<p>Desde Creaerte consideramos que la <strong>creatividad<\/strong> y las <strong>herramientas t\u00e9cnicas<\/strong> a nuestro alcance son ya de por s\u00ed armas m\u00e1s que suficientes como para hilvanar <strong>campa\u00f1as competitivas<\/strong> sin la necesidad de inducir a la confusi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hace unos d\u00edas habl\u00e1bamos sobre el aumento de la credibilidad de la publicidad profesionalizada entre los consumidores, no es menos cierto que la mala praxis hace que en ocasiones el sector tenga que volver sobre sus propios pasos. Nos referimos a las estrategias comerciales que anuncian productos \u2018sin IVA\u2019, cuando realmente lo que hacen es otorgar un descuento similar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1316],"class_list":["post-21800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-campanas-sin-iva","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mala praxis en las campa\u00f1as &#039;sin IVA&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-mala-praxis-las-campanas-sin-iva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mala praxis en las campa\u00f1as &#039;sin IVA&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si hace unos d\u00edas habl\u00e1bamos sobre el aumento de la credibilidad de la publicidad profesionalizada entre los consumidores, no es menos cierto que la mala praxis hace que en ocasiones el sector tenga que volver sobre sus propios pasos. 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