{"id":21853,"date":"2017-05-02T09:45:27","date_gmt":"2017-05-02T08:45:27","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21853"},"modified":"2017-05-02T09:47:37","modified_gmt":"2017-05-02T08:47:37","slug":"evitar-spam-email-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/evitar-spam-email-marketing\/","title":{"rendered":"\u00bfC\u00f3mo evitar ser spam en email marketing?"},"content":{"rendered":"<p>El <strong>email marketing<\/strong> puede posicionarse como un complemento de sumo provecho en toda <strong>estrategia de comunicaci\u00f3n<\/strong>, pero este modus operandi cuenta con un h\u00e1ndicap de sobra conocido y que no es otro que el de que nuestros contenidos puedan caer en las redes del <strong>spam<\/strong>.<\/p>\n<p>Por ello hoy en Crearte arrojamos luz sobre algunos aspectos a tener en cuenta para sacar todo el jugo a este <strong>canal directo<\/strong> sin que nuestros env\u00edos acaben en la carpeta de correo no deseado.<\/p>\n<p>La primera criba puede hacerse en el \u2018asunto\u2019 y es aqu\u00ed donde debemos <strong>obviar<\/strong> <strong>expresiones de tipo eminentemente comercial<\/strong>. Adem\u00e1s, su extensi\u00f3n deber\u00e1 seguir los par\u00e1metros l\u00f3gicos de la concreci\u00f3n para que no resulte sospechosamente extenso.<\/p>\n<p>Tampoco podemos perder de vista el tipo de nombre de la cuenta desde el que hacemos el env\u00edo, <strong>evitando t\u00e9rminos mercantilistas<\/strong>. <\/p>\n<p>Otra de las l\u00edneas rojas es la de los <strong>correos en cadena<\/strong>, con muchas posibilidades de acabar en el caj\u00f3n oscuro. A su vez, tambi\u00e9n tendremos que cuidar el volumen de receptores, sin que \u2018masivo\u2019 se convierta en sin\u00f3nimo de \u2018abusivo\u2019. Siempre con <strong>enlaces fiables<\/strong> y sin extralimitarnos con las im\u00e1genes en detrimento del texto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email marketing puede posicionarse como un complemento de sumo provecho en toda estrategia de comunicaci\u00f3n, pero este modus operandi cuenta con un h\u00e1ndicap de sobra conocido y que no es otro que el de que nuestros contenidos puedan caer en las redes del spam. Por ello hoy en Crearte arrojamos luz sobre algunos aspectos a tener en cuenta para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1080,1322],"class_list":["post-21853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-email-marketing","tag-spam","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo evitar ser spam en email marketing? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/evitar-spam-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo evitar ser spam en email marketing? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El email marketing puede posicionarse como un complemento de sumo provecho en toda estrategia de comunicaci\u00f3n, pero este modus operandi cuenta con un h\u00e1ndicap de sobra conocido y que no es otro que el de que nuestros contenidos puedan caer en las redes del spam. 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