{"id":21888,"date":"2017-05-09T12:10:24","date_gmt":"2017-05-09T11:10:24","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21888"},"modified":"2017-05-09T12:16:47","modified_gmt":"2017-05-09T11:16:47","slug":"redes-sociales-leads-generation","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/","title":{"rendered":"Redes sociales y leads generation"},"content":{"rendered":"<p>Por todos es sabido que el <strong>marketing<\/strong> tiene como fin \u00faltimo, adem\u00e1s de incrementar y consolidar el <strong>posicionamiento de una marca<\/strong>, generar <strong>nuevas oportunidades de venta<\/strong> a trav\u00e9s de diferentes canales, tanto <strong>online<\/strong> como <strong>offline<\/strong>.<\/p>\n<p>En las diferentes <strong>plataformas de exhibici\u00f3n e interacci\u00f3n<\/strong> existen errores muy comunes que pueden desembocar en una <strong>inversi\u00f3n fallida<\/strong>, siempre y cuando no se respeten las directrices l\u00f3gicas derivadas de un uso correcto, <strong>profesionalizado<\/strong> y, por ende, inteligente.<\/p>\n<p>En esta ocasi\u00f3n nos centramos en uno de los <strong>errores<\/strong> m\u00e1s <strong>comunes<\/strong> en materia de <strong>leads generation<\/strong>, como es el caso de la gesti\u00f3n de las <strong>redes sociales<\/strong>. Y es que los perfiles empresariales pueden ser un arma de doble filo si no recaen en manos de profesionales. Es innegable que estas plataformas cuentan por causas obvias con un gran potencial para generar <strong>nuevas oportunidades de venta<\/strong>, pero una pol\u00edtica abusiva de <strong>campa\u00f1as de captaci\u00f3n<\/strong> en detrimento de los <strong>contenidos<\/strong> que confieran <strong>armon\u00eda a la imagen global<\/strong> de la firma puede volverse en nuestra contra.<\/p>\n<p>Es por ello por lo que que una <strong>estrategia<\/strong> <strong>leads generation<\/strong> no ha de tener un solo puntal, sino que debe diversificar el mensaje a trav\u00e9s de <strong>diferentes canales<\/strong> con el objetivo de no obturar ninguno de ellos.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por todos es sabido que el marketing tiene como fin \u00faltimo, adem\u00e1s de incrementar y consolidar el posicionamiento de una marca, generar nuevas oportunidades de venta a trav\u00e9s de diferentes canales, tanto online como offline. En las diferentes plataformas de exhibici\u00f3n e interacci\u00f3n existen errores muy comunes que pueden desembocar en una inversi\u00f3n fallida, siempre y cuando no se respeten&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38],"tags":[1325],"class_list":["post-21888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","tag-leads-generation","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes sociales y leads generation - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales y leads generation - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Por todos es sabido que el marketing tiene como fin \u00faltimo, adem\u00e1s de incrementar y consolidar el posicionamiento de una marca, generar nuevas oportunidades de venta a trav\u00e9s de diferentes canales, tanto online como offline. En las diferentes plataformas de exhibici\u00f3n e interacci\u00f3n existen errores muy comunes que pueden desembocar en una inversi\u00f3n fallida, siempre y cuando no se respeten...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-09T11:10:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-09T11:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/05\/LEADS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Redes sociales y leads generation\",\"datePublished\":\"2017-05-09T11:10:24+00:00\",\"dateModified\":\"2017-05-09T11:16:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/\"},\"wordCount\":225,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/05\/LEADS.jpg\",\"keywords\":[\"leads generation\"],\"articleSection\":[\"comunicaci\u00f3n\",\"marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/redes-sociales-leads-generation\/\",\"name\":\"Redes sociales y leads generation - 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