{"id":21950,"date":"2017-05-19T12:54:21","date_gmt":"2017-05-19T11:54:21","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=21950"},"modified":"2017-05-19T12:54:21","modified_gmt":"2017-05-19T11:54:21","slug":"storytelling-marketing-turistico","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/","title":{"rendered":"Storytelling en marketing tur\u00edstico"},"content":{"rendered":"<p>Las historias emocionan y tienen la capacidad de conectar con los usuarios para despertar nuestra empat\u00eda. Es por ello por lo que el <strong>storytelling<\/strong> se ha convertido en una de las herramientas m\u00e1s eficaces en materia de <strong>marketing tur\u00edstico<\/strong>.<\/p>\n<p>Aunque los departamentos creativos nunca pueden bajar la guardia, pues sus estrategias han de estar en constante actualizaci\u00f3n para resolver las inquietudes del mercado, no es menos cierto que en los \u00faltimos a\u00f1os hay ejemplos m\u00e1s que conocidos sobre la utilizaci\u00f3n del storytelling como llave maestra que abre todas las puertas de la receptividad entre el <strong>p\u00fablico objetivo<\/strong>.<\/p>\n<p>Ya sea a trav\u00e9s de la voz, de las im\u00e1genes o de la combinaci\u00f3n de ambas, el arte de contar una historia est\u00e1 m\u00e1s vivo que nunca. Y en materia de marketing tur\u00edstico, mucho m\u00e1s.<\/p>\n<p>A continuaci\u00f3n, os dejamos con uno de los ejemplos que m\u00e1s nos gustan.<\/p>\n<p><iframe width=\"650\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/42AXjcP-B2U\" frameborder=\"0\" allowfullscreen><\/iframe>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las historias emocionan y tienen la capacidad de conectar con los usuarios para despertar nuestra empat\u00eda. Es por ello por lo que el storytelling se ha convertido en una de las herramientas m\u00e1s eficaces en materia de marketing tur\u00edstico. Aunque los departamentos creativos nunca pueden bajar la guardia, pues sus estrategias han de estar en constante actualizaci\u00f3n para resolver las&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1305],"tags":[1333],"class_list":["post-21950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing-turistico","tag-storytelling","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling en marketing tur\u00edstico - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling en marketing tur\u00edstico - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las historias emocionan y tienen la capacidad de conectar con los usuarios para despertar nuestra empat\u00eda. Es por ello por lo que el storytelling se ha convertido en una de las herramientas m\u00e1s eficaces en materia de marketing tur\u00edstico. Aunque los departamentos creativos nunca pueden bajar la guardia, pues sus estrategias han de estar en constante actualizaci\u00f3n para resolver las...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-19T11:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/05\/turistico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"834\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Storytelling en marketing tur\u00edstico\",\"datePublished\":\"2017-05-19T11:54:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/\"},\"wordCount\":166,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/05\/turistico.jpg\",\"keywords\":[\"storytelling\"],\"articleSection\":[\"comunicaci\u00f3n\",\"Marketing tur\u00edstico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/storytelling-marketing-turistico\/\",\"name\":\"Storytelling en marketing tur\u00edstico - 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