{"id":22004,"date":"2017-06-02T09:14:59","date_gmt":"2017-06-02T08:14:59","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22004"},"modified":"2017-06-02T09:19:39","modified_gmt":"2017-06-02T08:19:39","slug":"diferencia-al-marketing-destino-al-turistico","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/","title":{"rendered":"\u00bfQu\u00e9 diferencia al marketing de destino y al tur\u00edstico?"},"content":{"rendered":"<p>Parecidos, pero no iguales. En nuestro espacio dedicado al <strong>turismo <\/strong>de todos los viernes, hoy hacemos menci\u00f3n a la diferenciaci\u00f3n existente entre dos conceptos que cuentan con similitudes pero que no son excactamente iguales. Nos referimos al <strong>marketing de destino<\/strong> y al <strong>marketing tur\u00edstico<\/strong>.<\/p>\n<p>El primero de ellos es el reservado a las <strong>administraciones p\u00fablicas<\/strong>, encargadas mediante la ejecuci\u00f3n de campa\u00f1as de promocionar un pa\u00eds, una regi\u00f3n, una comarca o una localidad en cuesti\u00f3n con el protagonismo de las diferentes organizaciones p\u00fablicas.<\/p>\n<p>El marketing tur\u00edstico, sin embargo, engloba algo m\u00e1s. Aunque puede ir amparado con recursos p\u00fablicos, su desarrollo lleva aparejado la promoci\u00f3n de todo un sector que gira en torno al entramado tur\u00edstico, como es el caso de hoteles, restauraci\u00f3n, comercio o servicios. Una <strong>sinergia entre lo p\u00fablico y lo privado<\/strong> que tiene como objetivo lograr una comunicaci\u00f3n efectiva y un consiguiente aumento de los \u00edndices de retorno de la inversi\u00f3n.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parecidos, pero no iguales. En nuestro espacio dedicado al turismo de todos los viernes, hoy hacemos menci\u00f3n a la diferenciaci\u00f3n existente entre dos conceptos que cuentan con similitudes pero que no son excactamente iguales. Nos referimos al marketing de destino y al marketing tur\u00edstico. El primero de ellos es el reservado a las administraciones p\u00fablicas, encargadas mediante la ejecuci\u00f3n de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1305],"tags":[],"class_list":["post-22004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing-turistico","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 diferencia al marketing de destino y al tur\u00edstico? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 diferencia al marketing de destino y al tur\u00edstico? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Parecidos, pero no iguales. En nuestro espacio dedicado al turismo de todos los viernes, hoy hacemos menci\u00f3n a la diferenciaci\u00f3n existente entre dos conceptos que cuentan con similitudes pero que no son excactamente iguales. Nos referimos al marketing de destino y al marketing tur\u00edstico. El primero de ellos es el reservado a las administraciones p\u00fablicas, encargadas mediante la ejecuci\u00f3n de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-02T08:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-02T08:19:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/observa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"384\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"\u00bfQu\u00e9 diferencia al marketing de destino y al tur\u00edstico?\",\"datePublished\":\"2017-06-02T08:14:59+00:00\",\"dateModified\":\"2017-06-02T08:19:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/\"},\"wordCount\":181,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/observa.jpg\",\"articleSection\":[\"comunicaci\u00f3n\",\"Marketing tur\u00edstico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/diferencia-al-marketing-destino-al-turistico\/\",\"name\":\"\u00bfQu\u00e9 diferencia al marketing de destino y al tur\u00edstico? 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