{"id":22032,"date":"2017-06-09T08:30:26","date_gmt":"2017-06-09T07:30:26","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22032"},"modified":"2017-06-09T08:30:26","modified_gmt":"2017-06-09T07:30:26","slug":"mobile-marketing-brillante-presente-del-marketing-turistico","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/","title":{"rendered":"Mobile marketing, brillante presente del marketing tur\u00edstico"},"content":{"rendered":"<p>Entre las estrategias de <strong>marketing tur\u00edstico<\/strong>, las acciones de <strong>mobile marketing<\/strong> se est\u00e1n posicionando como las abanderadas en esta materia por causas obvias y m\u00e1s que justificadas.<\/p>\n<p>El hecho de permanecer conectados en cualquier momento y en cualquier lugar, adem\u00e1s de estar constantemente geolocalizados, permite a las marcas idear acciones dirigidas a este p\u00fablico, estableciendo as\u00ed <strong>oportunidades de venta<\/strong> \u00fanicas no solo antes de realizar la compra, sino tambi\u00e9n una vez el consumidor se encuentra en el punto de destino.<\/p>\n<p>El 40 por ciento de los usuarios llegan a las p\u00e1ginas web de los hoteles a trav\u00e9s de sus dispositivos m\u00f3viles. Cifras que van paulatinamente en aumento y que incluso se incrementan en los meses estivales, cuando damos descanso al ordenador port\u00e1til o de mesa al pausar nuestra actividad laboral.<\/p>\n<p>Sirva como ejemplo <strong>Facebook<\/strong>, que se ha convertido ya en un coloso de la publicidad segmentada, con gran predominio del sector tur\u00edstico. En esta red social, m\u00e1s del 80 por ciento de los accesos diarios se realizan a trav\u00e9s de terminales m\u00f3viles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre las estrategias de marketing tur\u00edstico, las acciones de mobile marketing se est\u00e1n posicionando como las abanderadas en esta materia por causas obvias y m\u00e1s que justificadas. El hecho de permanecer conectados en cualquier momento y en cualquier lugar, adem\u00e1s de estar constantemente geolocalizados, permite a las marcas idear acciones dirigidas a este p\u00fablico, estableciendo as\u00ed oportunidades de venta \u00fanicas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-22032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile marketing, brillante presente del marketing tur\u00edstico - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile marketing, brillante presente del marketing tur\u00edstico - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Entre las estrategias de marketing tur\u00edstico, las acciones de mobile marketing se est\u00e1n posicionando como las abanderadas en esta materia por causas obvias y m\u00e1s que justificadas. El hecho de permanecer conectados en cualquier momento y en cualquier lugar, adem\u00e1s de estar constantemente geolocalizados, permite a las marcas idear acciones dirigidas a este p\u00fablico, estableciendo as\u00ed oportunidades de venta \u00fanicas...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-09T07:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Mobile marketing, brillante presente del marketing tur\u00edstico\",\"datePublished\":\"2017-06-09T07:30:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/\"},\"wordCount\":192,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/mobile.jpg\",\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/mobile-marketing-brillante-presente-del-marketing-turistico\/\",\"name\":\"Mobile marketing, brillante presente del marketing tur\u00edstico - 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