{"id":22053,"date":"2017-06-16T08:02:57","date_gmt":"2017-06-16T07:02:57","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22053"},"modified":"2017-06-16T08:06:47","modified_gmt":"2017-06-16T07:06:47","slug":"reputacion-online-algido-concepto-marketing-turistico","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/","title":{"rendered":"Reputaci\u00f3n online, \u00e1lgido concepto en marketing tur\u00edstico"},"content":{"rendered":"<p>Si en muchas ocasiones hemos tratado la tem\u00e1tica de la <strong>reputaci\u00f3n online<\/strong> como puntal de una estrategia, en el caso del <strong>marketing tur\u00edstico<\/strong>, cargado en muchas ocasiones de bagaje experiencial, este concepto cobra si cabe m\u00e1s importancia.<\/p>\n<p>Por ello, las empresas cuyo \u00e1mbito de actuaci\u00f3n se fija en el sector tur\u00edstico han de cuidar su reputaci\u00f3n online y controlar, en la medida de lo posible, las <strong>opiniones y valoraciones<\/strong> de los usuarios. Algo tenido muy en cuenta por otros potenciales consumidores. <\/p>\n<p>En una competitiva lucha sin cuartel, la mala praxis de la competencia puede derivar en falsos comentarios en plataformas de referencia como <strong>TripAdvisor<\/strong>. Por ello, saber gestionar este tipo de comentarios es uno de los valores a\u00f1adidos con el objetivo de adecuar lo que somos a lo que opinan de nosotros en el \u00e1mbito digital.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si en muchas ocasiones hemos tratado la tem\u00e1tica de la reputaci\u00f3n online como puntal de una estrategia, en el caso del marketing tur\u00edstico, cargado en muchas ocasiones de bagaje experiencial, este concepto cobra si cabe m\u00e1s importancia. Por ello, las empresas cuyo \u00e1mbito de actuaci\u00f3n se fija en el sector tur\u00edstico han de cuidar su reputaci\u00f3n online y controlar, en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[1341],"class_list":["post-22053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-reputacion-online","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputaci\u00f3n online, \u00e1lgido concepto en marketing tur\u00edstico - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputaci\u00f3n online, \u00e1lgido concepto en marketing tur\u00edstico - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si en muchas ocasiones hemos tratado la tem\u00e1tica de la reputaci\u00f3n online como puntal de una estrategia, en el caso del marketing tur\u00edstico, cargado en muchas ocasiones de bagaje experiencial, este concepto cobra si cabe m\u00e1s importancia. Por ello, las empresas cuyo \u00e1mbito de actuaci\u00f3n se fija en el sector tur\u00edstico han de cuidar su reputaci\u00f3n online y controlar, en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-16T07:02:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-16T07:06:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/avion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Reputaci\u00f3n online, \u00e1lgido concepto en marketing tur\u00edstico\",\"datePublished\":\"2017-06-16T07:02:57+00:00\",\"dateModified\":\"2017-06-16T07:06:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/\"},\"wordCount\":153,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/avion.jpg\",\"keywords\":[\"reputaci\u00f3n online\"],\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/reputacion-online-algido-concepto-marketing-turistico\/\",\"name\":\"Reputaci\u00f3n online, \u00e1lgido concepto en marketing tur\u00edstico - 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