{"id":22095,"date":"2017-06-27T08:03:35","date_gmt":"2017-06-27T07:03:35","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22095"},"modified":"2017-06-27T10:48:39","modified_gmt":"2017-06-27T09:48:39","slug":"la-armonia-nuevo-viejo-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/","title":{"rendered":"La armon\u00eda entre el nuevo y el viejo marketing"},"content":{"rendered":"<p>Hay vida m\u00e1s all\u00e1 del <strong>marketing digital<\/strong>. Los <strong>soportes gr\u00e1ficos<\/strong> de todo tipo son un claro ejemplo de que el marketing convencional contin\u00faa teniendo tanta vigencia o m\u00e1s que hace algunas d\u00e9cadas.<\/p>\n<p>Dependiendo de la creatividad, cualquier elemento puede ser susceptible de convertirse en uno de estos soportes que tendr\u00e1 como misi\u00f3n -a veces complementaria- dar a conocer una marca, producto o servicio.<\/p>\n<p>Aunque el crecimiento del \u00e1mbito digitalizado es exponencial, es recomendable no dejar de lado la implementaci\u00f3n de soportes gr\u00e1ficos convencionales en nuestra estrategia global de marketing, sobre todo en los casos en los que nuestro p\u00fablico objetivo no tiene un perfil eminentemente tecnol\u00f3gico. Tan rentable o m\u00e1s que el digital, <strong>el viejo marketing convive en armon\u00eda con las nuevas tendencias<\/strong>, hasta el punto que en muchas ocasiones est\u00e1n obligados a complementarse para cerrar el c\u00edrculo en materia de <strong>comunicaci\u00f3n<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay vida m\u00e1s all\u00e1 del marketing digital. Los soportes gr\u00e1ficos de todo tipo son un claro ejemplo de que el marketing convencional contin\u00faa teniendo tanta vigencia o m\u00e1s que hace algunas d\u00e9cadas. Dependiendo de la creatividad, cualquier elemento puede ser susceptible de convertirse en uno de estos soportes que tendr\u00e1 como misi\u00f3n -a veces complementaria- dar a conocer una marca,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-22095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La armon\u00eda entre el nuevo y el viejo marketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La armon\u00eda entre el nuevo y el viejo marketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Hay vida m\u00e1s all\u00e1 del marketing digital. Los soportes gr\u00e1ficos de todo tipo son un claro ejemplo de que el marketing convencional contin\u00faa teniendo tanta vigencia o m\u00e1s que hace algunas d\u00e9cadas. Dependiendo de la creatividad, cualquier elemento puede ser susceptible de convertirse en uno de estos soportes que tendr\u00e1 como misi\u00f3n -a veces complementaria- dar a conocer una marca,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-27T07:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-27T09:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/creaerte-parasol.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La armon\u00eda entre el nuevo y el viejo marketing\",\"datePublished\":\"2017-06-27T07:03:35+00:00\",\"dateModified\":\"2017-06-27T09:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/\"},\"wordCount\":167,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/06\/creaerte-parasol.jpg\",\"articleSection\":[\"comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-armonia-nuevo-viejo-marketing\/\",\"name\":\"La armon\u00eda entre el nuevo y el viejo marketing - 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