{"id":22173,"date":"2017-07-11T13:25:22","date_gmt":"2017-07-11T12:25:22","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22173"},"modified":"2017-07-11T15:04:24","modified_gmt":"2017-07-11T14:04:24","slug":"el-secretario-virtual","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-secretario-virtual\/","title":{"rendered":"El secretario virtual"},"content":{"rendered":"<p>La <strong>inteligencia artificial <\/strong>hace mucho que se instaur\u00f3 en nuestras vidas, a peque\u00f1as pinceladas va ganando terreno en multitud de \u00e1mbitos. Y todo lo que hemos visto hasta ahora es s\u00f3lo la punta del iceberg.<\/p>\n<p>Una vez m\u00e1s, el gigante tecnol\u00f3gico <strong>Facebook<\/strong> ha sido pionero con la instauraci\u00f3n de los <strong>Chatbots<\/strong>, es decir, un robot capaz de simular una conversaci\u00f3n con una persona y resolver sus necesidades. Permite a las marcas automatizar la atenci\u00f3n con sus clientes. Facebook fue qui\u00e9n abri\u00f3 la veda, pero este sistema impera en infinidad de empresas. Un buen ejemplo son los asistentes telef\u00f3nicos como <strong>Siri, <\/strong>que nos abren una nueva v\u00eda para relacionarnos con la tecnolog\u00eda y las marcas. Es una tendencia con mucho futuro.<\/p>\n<p>Facebook, adem\u00e1s, ha incorporado la opci\u00f3n de usar los chatbots para enviar ofertas publicitarias, una nueva senda para el <strong>marketing digital.<\/strong><\/p>\n<p>Las empresas tecnol\u00f3gicas est\u00e1n centrando todos sus esfuerzos en la creaci\u00f3n de bots, y obviamente no se trata de altruismo. A nadie se le escapa que esto resulta toda una oportunidad para generar ingresos a trav\u00e9s de las suscripciones, la publicidad y el comercio electr\u00f3nico.<\/p>\n<p>Los bots permiten ahorrar tiempo a los internautas, creando as\u00ed la posibilidad de adoptar modelos de suscripci\u00f3n para disponer de ellos. Adem\u00e1s,&nbsp; cuando el bot sustituye a los motores de b\u00fasqueda de Google puede incorporar contenidos publicitarios. Para finalizar, si el bot consigue influir en que el usuario realice una compra, entonces, la comisi\u00f3n para el creador del software est\u00e1 asegurada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial hace mucho que se instaur\u00f3 en nuestras vidas, a peque\u00f1as pinceladas va ganando terreno en multitud de \u00e1mbitos. Y todo lo que hemos visto hasta ahora es s\u00f3lo la punta del iceberg. Una vez m\u00e1s, el gigante tecnol\u00f3gico Facebook ha sido pionero con la instauraci\u00f3n de los Chatbots, es decir, un robot capaz de simular una conversaci\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1282,10],"tags":[],"class_list":["post-22173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El secretario virtual - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-secretario-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El secretario virtual - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La inteligencia artificial hace mucho que se instaur\u00f3 en nuestras vidas, a peque\u00f1as pinceladas va ganando terreno en multitud de \u00e1mbitos. 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