{"id":22203,"date":"2017-07-14T11:42:11","date_gmt":"2017-07-14T10:42:11","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22203"},"modified":"2017-07-14T12:01:57","modified_gmt":"2017-07-14T11:01:57","slug":"marketing-turismo-loteria","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/","title":{"rendered":"Marketing, turismo y LOTER\u00cdA"},"content":{"rendered":"<p>Puede que una de las \u00faltimas palabras que asocies a \u201c<strong>Loter\u00eda de Navidad<\/strong>\u201d sea \u201cverano\u201d , y seguramente, el t\u00e9rmino \u201cguiri\u201d ni tan siquiera se te pase por la cabeza.<\/p>\n<p>Sin embargo, <strong>Loter\u00edas y Apuestas del Estado<\/strong> cada vez fomenta m\u00e1s su presencia veraniega. Aunque la venta de Loter\u00eda de Navidad en la \u00e9poca estival no es tan significativa con respecto al total, desde que decidieron lanzar una campa\u00f1a en los meses de m\u00e1s calor, han registrado incrementos de hasta un 20 por ciento en las ventas.<\/p>\n<p>Este a\u00f1o,<strong> la campa\u00f1a de verano del sorteo de Navidad <\/strong>se centra en los turistas extranjeros que visitan Espa\u00f1a estos meses<strong>.<\/strong> Se llama <a href=\"https:\/\/www.youtube.com\/watch?v=nYlsEM3qCqk\" target=\"_blank\">\u00ab<strong>The Guiris<\/strong>\u00bb<\/a> y refleja con simpat\u00eda, a trav\u00e9s de un spot y otros soportes, c\u00f3mo el turista extranjero ha ido adoptando todas las costumbres espa\u00f1olas, incluida la loter\u00eda, una de las tradiciones patrias por excelencia.<\/p>\n<p>El mensaje por parte de Loter\u00edas\u00a0 a los espa\u00f1oles es la recomendaci\u00f3n de que no se vuelvan de las vacaciones sin un d\u00e9cimo \u201c<em>para evitar que les toque solo a ellos\u201d.<\/em><\/p>\n<p>En <strong>Creaerte<\/strong> nos ha parecido una genial idea esta obra de la<strong> agencia<\/strong> <strong>Leo Burnett<\/strong>, que consta de un spot rodado en Benidorm, todo un cl\u00e1sico vacacional para los extranjeros, as\u00ed como de unas cu\u00f1as publicitarias de radio en las que se puede escuchar a turistas cantar el Gordo a modo ni\u00f1os de San Ildefonso pero en ingl\u00e9s, franc\u00e9s y alem\u00e1n.<\/p>\n<p>Esta ocurrencia publicitaria no es ficci\u00f3n, y es que a los turistas que vienen de vacaciones les ha tocado en bastantes ocasiones la loter\u00eda. Hace dos a\u00f1os el Gordo cay\u00f3 en Roquetas de Mar y los veraneantes de la zona se beneficiaron de un buen pellizquito.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=nYlsEM3qCqk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puede que una de las \u00faltimas palabras que asocies a \u201cLoter\u00eda de Navidad\u201d sea \u201cverano\u201d , y seguramente, el t\u00e9rmino \u201cguiri\u201d ni tan siquiera se te pase por la cabeza. Sin embargo, Loter\u00edas y Apuestas del Estado cada vez fomenta m\u00e1s su presencia veraniega. Aunque la venta de Loter\u00eda de Navidad en la \u00e9poca estival no es tan significativa con&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,1129,1282,1305,285,324],"tags":[],"class_list":["post-22203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-marketing-turistico","category-musica-de-anuncio","category-publicidad-con-humor","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing, turismo y LOTER\u00cdA - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing, turismo y LOTER\u00cdA - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Puede que una de las \u00faltimas palabras que asocies a \u201cLoter\u00eda de Navidad\u201d sea \u201cverano\u201d , y seguramente, el t\u00e9rmino \u201cguiri\u201d ni tan siquiera se te pase por la cabeza. Sin embargo, Loter\u00edas y Apuestas del Estado cada vez fomenta m\u00e1s su presencia veraniega. Aunque la venta de Loter\u00eda de Navidad en la \u00e9poca estival no es tan significativa con...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-14T10:42:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-14T11:01:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Marketing, turismo y LOTER\u00cdA\",\"datePublished\":\"2017-07-14T10:42:11+00:00\",\"dateModified\":\"2017-07-14T11:01:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/\"},\"wordCount\":322,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg\",\"articleSection\":[\"comunicaci\u00f3n\",\"marketing\",\"Marketing de Contenidos\",\"Marketing Digital\",\"Marketing tur\u00edstico\",\"M\u00fasica de anuncio\",\"Publicidad con Humor\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/\",\"name\":\"Marketing, turismo y LOTER\u00cdA - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg\",\"datePublished\":\"2017-07-14T10:42:11+00:00\",\"dateModified\":\"2017-07-14T11:01:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg\",\"width\":5762,\"height\":3841},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing, turismo y LOTER\u00cdA - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing, turismo y LOTER\u00cdA - creaerte.com","og_description":"Puede que una de las \u00faltimas palabras que asocies a \u201cLoter\u00eda de Navidad\u201d sea \u201cverano\u201d , y seguramente, el t\u00e9rmino \u201cguiri\u201d ni tan siquiera se te pase por la cabeza. Sin embargo, Loter\u00edas y Apuestas del Estado cada vez fomenta m\u00e1s su presencia veraniega. Aunque la venta de Loter\u00eda de Navidad en la \u00e9poca estival no es tan significativa con...","og_url":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2017-07-14T10:42:11+00:00","article_modified_time":"2017-07-14T11:01:57+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654-1024x683.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Marketing, turismo y LOTER\u00cdA","datePublished":"2017-07-14T10:42:11+00:00","dateModified":"2017-07-14T11:01:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/"},"wordCount":322,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg","articleSection":["comunicaci\u00f3n","marketing","Marketing de Contenidos","Marketing Digital","Marketing tur\u00edstico","M\u00fasica de anuncio","Publicidad con Humor"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/","url":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/","name":"Marketing, turismo y LOTER\u00cdA - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg","datePublished":"2017-07-14T10:42:11+00:00","dateModified":"2017-07-14T11:01:57+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/marketing-turismo-loteria\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/07\/igor-ovsyannykov-116654.jpg","width":5762,"height":3841},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=22203"}],"version-history":[{"count":4,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22203\/revisions"}],"predecessor-version":[{"id":22205,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22203\/revisions\/22205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/22208"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=22203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=22203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=22203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}