{"id":22334,"date":"2017-08-01T13:01:47","date_gmt":"2017-08-01T12:01:47","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22334"},"modified":"2017-08-01T13:04:08","modified_gmt":"2017-08-01T12:04:08","slug":"retro-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/retro-marketing\/","title":{"rendered":"Retro Marketing"},"content":{"rendered":"<p>La atm\u00f3sfera <strong>vintage <\/strong>gusta y mucho, sobretodo entre los consumidores <strong>millenials.<\/strong><\/p>\n<p>Incitar sentimientos agradables relativos al pasado, seg\u00fan varios estudios de publicaciones como <strong>Journal of Consumer Research<\/strong>, puede reportar buenos beneficios para quienes desean obtener grandes cantidades de dinero de sus clientes.<\/p>\n<p>Esta tendencia de traer lo antiguo al presente est\u00e1 en auge. Prueba de ello es el \u00e9xito del reencuentro de la primera edici\u00f3n de \u2018Operaci\u00f3n Triunfo\u2019, el regreso de Pokemon en versi\u00f3n app, o la llegada de envases de productos m\u00edticos como la cocacola de cereza.<\/p>\n<p>Las marcas de ropa tambi\u00e9n se unen a esta moda con la reedici\u00f3n de prendas emblem\u00e1ticas<strong>. Vans, <\/strong>la marca de zapatillas ha lanzado una l\u00ednea de sus modelos en colaboraci\u00f3n con Snoopy y su fiel compa\u00f1ero Charlie Brown.<\/p>\n<p>Aunar una <strong>estrategia de marketing <\/strong>junto a tocar la fibra sensible de la nostalgia es todo un acierto.<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0\u00bfC\u00f3mo puede tu marca aprovechar esta tendencia?<\/strong><\/p>\n<ul>\n<li><strong>\u00a0Localiza un producto o una costumbre significativa.<\/strong><\/li>\n<\/ul>\n<p>Y aseg\u00farate que haya marcado en el pasado a una o varias generaciones. De esta forma ser\u00e1 f\u00e1cil que el usuario tenga una an\u00e9cdota o recuerdo del objeto que quieres ligar con tu marca.<\/p>\n<ul>\n<li><strong>Debe pasar un tiempo prudencial. <\/strong><\/li>\n<\/ul>\n<p>El p\u00fablico necesita echarlo lo suficiente de menos para que surja la nostalgia.<\/p>\n<ul>\n<li><strong>Fechas clave.<\/strong><\/li>\n<\/ul>\n<p>Utilizar fechas transcendentes es b\u00e1sico para el \u00e9xito de este tipo de marketing. Como un 50 aniversario, por ejemplo.<\/p>\n<ul>\n<li><strong>Reinventa el producto <\/strong><\/li>\n<\/ul>\n<p>Aprov\u00e9chate del \u00e9xito que cosech\u00f3 tu producto. Apuesta por lo antiguo pero mejorado con todas las ventajas del presente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La atm\u00f3sfera vintage gusta y mucho, sobretodo entre los consumidores millenials. Incitar sentimientos agradables relativos al pasado, seg\u00fan varios estudios de publicaciones como Journal of Consumer Research, puede reportar buenos beneficios para quienes desean obtener grandes cantidades de dinero de sus clientes. Esta tendencia de traer lo antiguo al presente est\u00e1 en auge. Prueba de ello es el \u00e9xito del&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1129,1282,10],"tags":[],"class_list":["post-22334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retro Marketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/retro-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retro Marketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La atm\u00f3sfera vintage gusta y mucho, sobretodo entre los consumidores millenials. Incitar sentimientos agradables relativos al pasado, seg\u00fan varios estudios de publicaciones como Journal of Consumer Research, puede reportar buenos beneficios para quienes desean obtener grandes cantidades de dinero de sus clientes. Esta tendencia de traer lo antiguo al presente est\u00e1 en auge. 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