{"id":22628,"date":"2017-09-25T12:02:17","date_gmt":"2017-09-25T11:02:17","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22628"},"modified":"2017-09-25T12:02:24","modified_gmt":"2017-09-25T11:02:24","slug":"la-sonrisa-vende","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-sonrisa-vende\/","title":{"rendered":"La sonrisa vende"},"content":{"rendered":"<p>En el estudio de neuromarketing <a href=\"http:\/\/www.journalofadvertisingresearch.com\/content\/57\/1\/53\">\u201cWhat makes a Televison Commercial Sell, Using Biometrics to Identify Successful Ads\u201d<\/a> del <a href=\"http:\/\/www.journalofadvertisingresearch.com\/\">Journal of Advertinsing Research<\/a> tratan de averiguar que anuncios son m\u00e1s efectivos, es decir, aquellos que incrementan las ventas.<\/p>\n<p>Codificar cada segundo <strong>si la persona sonr\u00ede<\/strong> fue una de las t\u00e9cnicas para detectar <strong>anuncios efectivos.<\/strong> A trav\u00e9s de los <strong>latidos del coraz\u00f3n<\/strong> se identificaban los <strong>no efectivos.<\/strong><\/p>\n<p>Seg\u00fan el psic\u00f3logo Antonio Mart\u00ednez, al sonre\u00edr nos encontramos mejor. Esto ocurre porque dicha expresi\u00f3n facial, entre otras cosas, reduce el cortisol y la hormona del estr\u00e9s.<\/p>\n<p>Cuando sonre\u00edmos percibimos intenciones amistosas y se descartan pretensiones negativas, por lo que nos mostramos m\u00e1s receptivos. Es entonces cuando confiamos en las personas que tenemos delante y en los productos que nos venden.<\/p>\n<p><a href=\"http:\/\/creaerte.com\/\"><strong>Cre\u00e6rte<\/strong><\/a> lo tiene claro, el humor es un factor clave, \u00bfT\u00fa que opinas?<\/p>\n<p><img decoding=\"async\" class=\"\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" width=\"409\" height=\"74\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el estudio de neuromarketing \u201cWhat makes a Televison Commercial Sell, Using Biometrics to Identify Successful Ads\u201d del Journal of Advertinsing Research tratan de averiguar que anuncios son m\u00e1s efectivos, es decir, aquellos que incrementan las ventas. Codificar cada segundo si la persona sonr\u00ede fue una de las t\u00e9cnicas para detectar anuncios efectivos. A trav\u00e9s de los latidos del coraz\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1349,12,557,324],"tags":[],"class_list":["post-22628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-neuromarketing","category-opinion","category-publicidad-2","category-publicidad-con-humor","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La sonrisa vende - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-sonrisa-vende\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La sonrisa vende - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En el estudio de neuromarketing \u201cWhat makes a Televison Commercial Sell, Using Biometrics to Identify Successful Ads\u201d del Journal of Advertinsing Research tratan de averiguar que anuncios son m\u00e1s efectivos, es decir, aquellos que incrementan las ventas. Codificar cada segundo si la persona sonr\u00ede fue una de las t\u00e9cnicas para detectar anuncios efectivos. 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