{"id":22754,"date":"2017-10-12T08:00:58","date_gmt":"2017-10-12T07:00:58","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22754"},"modified":"2017-10-12T08:08:35","modified_gmt":"2017-10-12T07:08:35","slug":"los-nuevos-paradigmas-del-video-marketing-instastories","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/","title":{"rendered":"Los nuevos paradigmas del v\u00eddeo marketing: InstaStories"},"content":{"rendered":"<p>Es un hecho irrefutable el decir que las redes sociales han <strong>cambiado<\/strong> por completo el <strong>panorama digital<\/strong> de los \u00faltimos a\u00f1os; y que cada vez tienen mayor relevancia en el mundo del <strong>marketing<\/strong>, convirti\u00e9ndose en una de las herramientas principales dentro de la <strong>comunicaci\u00f3n corporativa<\/strong>.<\/p>\n<p>Una vez m\u00e1s, <strong>Facebook<\/strong> apuesta por el <strong>v\u00eddeo<\/strong> aprovechando la gran aceptaci\u00f3n de <strong>Instagram<\/strong>, comprada previamente en 2012 por el gigante de los <strong>Social Media<\/strong>. Aqu\u00ed viene la creaci\u00f3n de los <strong>InstaStories<\/strong>; <strong>v\u00eddeos<\/strong> de pocos segundos de duraci\u00f3n que caducan a las <strong>24 horas<\/strong> de ser publicados, es decir, que tras ese periodo <strong>desaparecen<\/strong> para siempre de nuestro perfil.<\/p>\n<p>La creatividad de cada usuario puede salir a la luz, ya que <strong>Instagram Stories<\/strong> permite insertar <strong>elementos gr\u00e1ficos<\/strong> como pegatinas, hashtags, escritura a mano o tipograf\u00edas.<\/p>\n<p>Pero la verdadera relevancia de esta herramienta, es la creaci\u00f3n de <strong>necesidad<\/strong> por ver lo que han publicado el resto de usuarios al tener esa sensaci\u00f3n de <strong>\u201ccuenta atr\u00e1s\u201d<\/strong>, sabiendo que esos v\u00eddeos expirar\u00e1n en poco tiempo.<\/p>\n<p>Desde <strong><a href=\"http:\/\/www.creaerte.com\">Creaerte<\/a><\/strong>, traducimos este nuevo formato como un nuevo <strong>paradigma<\/strong> dentro del <strong>v\u00eddeo marketing<\/strong>, permitiendo crear campa\u00f1as <strong>\u00fanicas<\/strong> o eventos especiales que tan solo duran 24 horas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es un hecho irrefutable el decir que las redes sociales han cambiado por completo el panorama digital de los \u00faltimos a\u00f1os; y que cada vez tienen mayor relevancia en el mundo del marketing, convirti\u00e9ndose en una de las herramientas principales dentro de la comunicaci\u00f3n corporativa. Una vez m\u00e1s, Facebook apuesta por el v\u00eddeo aprovechando la gran aceptaci\u00f3n de Instagram, comprada&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362,88,42,499,328,1147,1129,1282,346,1104,1351,294],"tags":[],"class_list":["post-22754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","category-comunicacion","category-diseno","category-extremadura-2","category-fotografia-2","category-internet-2","category-marketing-de-contenidos-2","category-marketing-digital","category-publicidad-grafica-2","category-social-media-2","category-video-marketing","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los nuevos paradigmas del v\u00eddeo marketing: InstaStories - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los nuevos paradigmas del v\u00eddeo marketing: InstaStories - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Es un hecho irrefutable el decir que las redes sociales han cambiado por completo el panorama digital de los \u00faltimos a\u00f1os; y que cada vez tienen mayor relevancia en el mundo del marketing, convirti\u00e9ndose en una de las herramientas principales dentro de la comunicaci\u00f3n corporativa. Una vez m\u00e1s, Facebook apuesta por el v\u00eddeo aprovechando la gran aceptaci\u00f3n de Instagram, comprada...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-12T07:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-12T07:08:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/171011_CREAERTE_INSTASTORIES.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Los nuevos paradigmas del v\u00eddeo marketing: InstaStories\",\"datePublished\":\"2017-10-12T07:00:58+00:00\",\"dateModified\":\"2017-10-12T07:08:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/\"},\"wordCount\":217,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/171011_CREAERTE_INSTASTORIES.jpg\",\"articleSection\":[\"Audiovisual\",\"branded content\",\"comunicaci\u00f3n\",\"dise\u00f1o\",\"Extremadura\",\"Fotograf\u00eda\",\"Internet\",\"Marketing de Contenidos\",\"Marketing Digital\",\"Publicidad gr\u00e1fica\",\"Social Media\",\"video marketing\",\"web\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/los-nuevos-paradigmas-del-video-marketing-instastories\/\",\"name\":\"Los nuevos paradigmas del v\u00eddeo marketing: InstaStories - 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