{"id":22765,"date":"2017-10-13T08:05:44","date_gmt":"2017-10-13T07:05:44","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22765"},"modified":"2017-10-13T08:06:49","modified_gmt":"2017-10-13T07:06:49","slug":"spots-radicales-apostaron-la-musica-novel","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/spots-radicales-apostaron-la-musica-novel\/","title":{"rendered":"Spots radicales que apostaron por la m\u00fasica novel"},"content":{"rendered":"<p>A la hora de<strong> elegir<\/strong> una <strong>m\u00fasica espec\u00edfica para un spot publicitario<\/strong> no solo se tiene en cuenta el <strong>mensaje que va a transmitir<\/strong>, a pesar de ser esto lo m\u00e1s importante, sino que existen otros muchos factores condicionantes. Desde componer un jingle para el anuncio hasta conseguir los derechos de una canci\u00f3n hay un <strong>amplio espectro de opciones<\/strong>. Y no todas son asequibles ni todos los m\u00fasicos est\u00e1n dispuestos a venderse.<\/p>\n<p>Hay un caso muy recordado: el <a href=\"https:\/\/www.youtube.com\/watch?v=ZDyuMUrfluM\"><strong>anuncio de Radical Fruit Company of N.Y.<\/strong> y su asociaci\u00f3n <strong>con la banda madrile\u00f1a DOVER<\/strong><\/a>. Esta empresa supo ver a tiempo el potencial de la banda, a pesar de la poca difusi\u00f3n de su primer trabajo Sister. Este disco apenas alcanz\u00f3 popularidad, pero medios especializados como Mondosonoro lo incluyeron en la lista de los 10 mejores discos nacionales de aquel a\u00f1o. Cuando se encontraban ya metidos en un segundo \u00e1lbum de estudio <strong>Radical ofreci\u00f3 <\/strong>100.000 pesetas <strong>(unos 600\u20ac) por<\/strong> utilizar su tema<a href=\"https:\/\/www.youtube.com\/watch?v=D9U-A3mwTw0\"><strong> Devil Came to Me<\/strong><\/a>. Un precio simb\u00f3lico para un hecho tan importante para la banda, ya que vendieron m\u00e1s de medio mill\u00f3n de copias de su segundo \u00e1lbum.<\/p>\n<p><strong>Radical se posicion\u00f3 l\u00edder a final de los &#8217;90<\/strong> con su f\u00f3rmula magistral (de marketing, no porque llevara 6-8% de fruta) ganando a otras marcas como Fruitop\u00eda en su propio sector, o a Cherry Coke, una bebida rival que tambi\u00e9n promet\u00eda. Y es que su <strong>campa\u00f1a fue la m\u00e1s acertada<\/strong>, tanto <strong>por la m\u00fasica<\/strong> que incluy\u00f3 en sus spots como <a href=\"https:\/\/www.youtube.com\/watch?v=VrJYu36_HTw\"><strong>por las mini-historias de terror<\/strong><\/a> que se narraban. <strong>Conect\u00f3 con el p\u00fablico objetivo<\/strong>, que es la verdadera misi\u00f3n del marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de elegir una m\u00fasica espec\u00edfica para un spot publicitario no solo se tiene en cuenta el mensaje que va a transmitir, a pesar de ser esto lo m\u00e1s importante, sino que existen otros muchos factores condicionantes. Desde componer un jingle para el anuncio hasta conseguir los derechos de una canci\u00f3n hay un amplio espectro de opciones. Y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1147,285,10,557,294,1346],"tags":[],"class_list":["post-22765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-internet-2","category-musica-de-anuncio","category-noticias","category-publicidad-2","category-web","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spots radicales que apostaron por la m\u00fasica novel - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/spots-radicales-apostaron-la-musica-novel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spots radicales que apostaron por la m\u00fasica novel - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"A la hora de elegir una m\u00fasica espec\u00edfica para un spot publicitario no solo se tiene en cuenta el mensaje que va a transmitir, a pesar de ser esto lo m\u00e1s importante, sino que existen otros muchos factores condicionantes. Desde componer un jingle para el anuncio hasta conseguir los derechos de una canci\u00f3n hay un amplio espectro de opciones. 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