{"id":22785,"date":"2017-10-17T12:51:30","date_gmt":"2017-10-17T11:51:30","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22785"},"modified":"2017-10-17T12:51:30","modified_gmt":"2017-10-17T11:51:30","slug":"esponsorizar-es-rentable","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/esponsorizar-es-rentable\/","title":{"rendered":"Esponsorizar, \u00bfes rentable?"},"content":{"rendered":"<p>La <strong>visibilidad<\/strong> que aporta un <strong>patrocinio deportivo<\/strong> de \u00e9xito es algo que nadie pone en duda. Las ventajas de <strong>asociar una marca a un deportista o una signa deportiva tiene su rentabilidad<\/strong> medida en impactos, asociaci\u00f3n de valores y acercamiento a un p\u00fablico con el que buscamos empat\u00eda.<\/p>\n<p>Pero esta acci\u00f3n, tradicional desde hace d\u00e9cadas, se liga ahora a una <strong>planificaci\u00f3n estrat\u00e9gica<\/strong> que nos obliga a <strong>generar y difundir los contenidos de las acciones o personas patrocinadas<\/strong>.<\/p>\n<p><strong>Sirva como ejemplo, el nuestro<\/strong> propio. <strong>Acompa\u00f1amos a <a href=\"https:\/\/twitter.com\/teo_zp?lang=es\">Teo Zapata<\/a><\/strong>, joven promesa del p\u00e1del extreme\u00f1o y mundial, es <strong>125 en el ranking World P\u00e1del Tour<\/strong>, en su carrera profesional para seguir sumando triunfos. Compartimos sus ilusiones, sus metas y difundimos de forma did\u00e1ctica y adaptada al p\u00fablico objetivo, contenidos b\u00e1sicos del p\u00e1del. <a href=\"https:\/\/www.youtube.com\/watch?v=ZyTlJtmlEmY\"><strong>Elaboramos peque\u00f1os audiovisuales<\/strong><\/a> que servir\u00e1n para aprender algunos <strong>conceptos iniciales de este deporte<\/strong> y lo acercarnos as\u00ed a todos los que comparten estas inquietudes principiantes.<\/p>\n<p>El <strong>v\u00eddeo marketing se al\u00eda<\/strong> con esta acci\u00f3n de manera innata, <strong>compartiendo y difundiendo esos contenidos en las redes sociales<\/strong>. Siempre manteniendo las ideas y valores que hacen de esta comunicaci\u00f3n un v\u00ednculo con el \u2018modus vivendi\u2019 de todos aquellos que practican deporte de una u otra forma. <strong>Las m\u00e9tricas, los an\u00e1lisis del retorno de la inversi\u00f3n y dem\u00e1s ir\u00e1n llegando con el tiempo.<\/strong> Esta es una carrera, o en este caso concreto, un torneo de fondo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La visibilidad que aporta un patrocinio deportivo de \u00e9xito es algo que nadie pone en duda. Las ventajas de asociar una marca a un deportista o una signa deportiva tiene su rentabilidad medida en impactos, asociaci\u00f3n de valores y acercamiento a un p\u00fablico con el que buscamos empat\u00eda. Pero esta acci\u00f3n, tradicional desde hace d\u00e9cadas, se liga ahora a una&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-22785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esponsorizar, \u00bfes rentable? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/esponsorizar-es-rentable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esponsorizar, \u00bfes rentable? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La visibilidad que aporta un patrocinio deportivo de \u00e9xito es algo que nadie pone en duda. Las ventajas de asociar una marca a un deportista o una signa deportiva tiene su rentabilidad medida en impactos, asociaci\u00f3n de valores y acercamiento a un p\u00fablico con el que buscamos empat\u00eda. 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