{"id":22814,"date":"2017-10-23T15:40:55","date_gmt":"2017-10-23T14:40:55","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22814"},"modified":"2017-10-30T11:13:13","modified_gmt":"2017-10-30T10:13:13","slug":"neuromarketing-colores-hablan","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/","title":{"rendered":"Neuromarketing &#038; Colores que hablan"},"content":{"rendered":"<p>Sabemos que <strong>los colores influyen<\/strong> en el estado an\u00edmico, en el equilibrio personal y laboral. Nos interesa saber su relevancia a la hora de decidir que marcas consumimos y que productos compramos.<br \/>\nLa elecci\u00f3n del color en una marca no debe tomarse a la ligera, existen razones que justifican su inclusi\u00f3n. En este proceso lo importante es crear la paleta con el objetivo de provocar en los consumidores lo que queremos transmitir. Nosotros incluimos el rojo porque es un color que atrae y capta muy r\u00e1pidamente la atenci\u00f3n en los dem\u00e1s.<\/p>\n<p>Los colores, hablan, transmiten y comunican. Federico Gonz\u00e1lez, licenciado de la Facultad de Psicolog\u00eda y Relaciones Humanas, de la Universidad Abierta Interamericana explica: \u201cUna de las dificultades que aborda la<strong> Psicolog\u00eda del Color<\/strong> es determinar si la relaci\u00f3n entre los estados an\u00edmicos y los colores se debe al car\u00e1cter intr\u00ednseco de \u00e9stos \u00faltimos o a su significado cultural\u201d. La especialista en <strong>Color y Branding<\/strong> y autora del libro \u201cel color comunica\u201d Patricia Gallardo dice: \u201cM\u00e1s del 85% de los consumidores considera que el color es un factor primordial al comprar un producto, y m\u00e1s del 80% cree que determina visualmente su decisi\u00f3n de compra\u201d.<\/p>\n<p><a href=\"http:\/\/creaerte.com\">Creaerte<\/a> ha preparado un <a href=\"https:\/\/www.pinterest.es\/pin\/516225176029839479\/\">esquema gr\u00e1fico<\/a> que lo representa.<\/p>\n<p><img decoding=\"async\" class=\"\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" width=\"427\" height=\"48\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabemos que los colores influyen en el estado an\u00edmico, en el equilibrio personal y laboral. Nos interesa saber su relevancia a la hora de decidir que marcas consumimos y que productos compramos. La elecci\u00f3n del color en una marca no debe tomarse a la ligera, existen razones que justifican su inclusi\u00f3n. En este proceso lo importante es crear la paleta&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,88,1129,1282,1349,10,12],"tags":[],"class_list":["post-22814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-comunicacion","category-marketing-de-contenidos-2","category-marketing-digital","category-neuromarketing","category-noticias","category-opinion","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing &amp; Colores que hablan - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing &amp; Colores que hablan - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Sabemos que los colores influyen en el estado an\u00edmico, en el equilibrio personal y laboral. Nos interesa saber su relevancia a la hora de decidir que marcas consumimos y que productos compramos. La elecci\u00f3n del color en una marca no debe tomarse a la ligera, existen razones que justifican su inclusi\u00f3n. En este proceso lo importante es crear la paleta...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-23T14:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-30T10:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"841\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Neuromarketing &#038; Colores que hablan\",\"datePublished\":\"2017-10-23T14:40:55+00:00\",\"dateModified\":\"2017-10-30T10:13:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/\"},\"wordCount\":223,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg\",\"articleSection\":[\"branded content\",\"comunicaci\u00f3n\",\"Marketing de Contenidos\",\"Marketing Digital\",\"Neuromarketing\",\"Noticias\",\"opini\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/\",\"name\":\"Neuromarketing & Colores que hablan - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg\",\"datePublished\":\"2017-10-23T14:40:55+00:00\",\"dateModified\":\"2017-10-30T10:13:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg\",\"width\":841,\"height\":595},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neuromarketing & Colores que hablan - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/","og_locale":"es_ES","og_type":"article","og_title":"Neuromarketing & Colores que hablan - creaerte.com","og_description":"Sabemos que los colores influyen en el estado an\u00edmico, en el equilibrio personal y laboral. Nos interesa saber su relevancia a la hora de decidir que marcas consumimos y que productos compramos. La elecci\u00f3n del color en una marca no debe tomarse a la ligera, existen razones que justifican su inclusi\u00f3n. En este proceso lo importante es crear la paleta...","og_url":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2017-10-23T14:40:55+00:00","article_modified_time":"2017-10-30T10:13:13+00:00","og_image":[{"width":841,"height":595,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Neuromarketing &#038; Colores que hablan","datePublished":"2017-10-23T14:40:55+00:00","dateModified":"2017-10-30T10:13:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/"},"wordCount":223,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg","articleSection":["branded content","comunicaci\u00f3n","Marketing de Contenidos","Marketing Digital","Neuromarketing","Noticias","opini\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/","url":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/","name":"Neuromarketing & Colores que hablan - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg","datePublished":"2017-10-23T14:40:55+00:00","dateModified":"2017-10-30T10:13:13+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/neuromarketing-colores-hablan\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/10\/colores-horizontal-1.jpg","width":841,"height":595},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=22814"}],"version-history":[{"count":6,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22814\/revisions"}],"predecessor-version":[{"id":22820,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22814\/revisions\/22820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/22848"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=22814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=22814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=22814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}