{"id":22841,"date":"2017-10-27T13:12:25","date_gmt":"2017-10-27T12:12:25","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22841"},"modified":"2017-10-27T13:17:35","modified_gmt":"2017-10-27T12:17:35","slug":"marketing-la-musica","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-la-musica\/","title":{"rendered":"El marketing de la m\u00fasica"},"content":{"rendered":"<p>No solo es importante la m\u00fasica para el marketing sino que tambi\u00e9n lo es el marketing para la m\u00fasica. <strong>Una buena canci\u00f3n debe ser escuchada<\/strong> para poder transmitir el mensaje que pretende. A pesar de no ser tan frecuente ver publicidad sobre nuevos \u00e1lbumes, giras, conciertos o festivales m\u00e1s all\u00e1 de la carteler\u00eda o la radio como medios tradicionales, ha habido <strong>grandes campa\u00f1as medi\u00e1ticas<\/strong> con brillantes ideas y hoy nos gustar\u00eda repasar algunas juntos.<\/p>\n<p>En el post de <a href=\"http:\/\/creaerte.com\">Creaerte<\/a> del pasado viernes hablamos de <strong>Ludovico Einaudi<\/strong> y comentamos su microsite donde se puede <strong>interpretar sus piezas<\/strong>. Su lanzamiento fue un d\u00eda antes del lanzamiento del \u00e1lbum, dando pie as\u00ed a que la gente pudiera hacerse una idea de <strong>c\u00f3mo sonar\u00eda<\/strong>. Os invitamos a probarlo en este <a href=\"http:\/\/einaudielements.com\">enlace<\/a>.<\/p>\n<p>Otra campa\u00f1a que quiz\u00e1 algunos recuerden fue una de <strong>Beyonc\u00e9<\/strong>. Cierto es que no necesita promoci\u00f3n para ser trending topic, y lo demostr\u00f3 subiendo<strong> sin previo<\/strong> aviso y con limitada disponibilidad (durante solo <strong>24 horas<\/strong>) su \u00e1lbum \u201cLemonade\u201d a internet. Por supuesto la oleada medi\u00e1tica no se hizo esperar y el <strong>alcance fue masivo<\/strong>.<\/p>\n<p><strong>Kanye West<\/strong> utiliz\u00f3 la estrategia de dar <strong>mucha informaci\u00f3n<\/strong>, la mayor\u00eda incongruente, para promocionar \u201cThe Life Of Pablo\u201d con <strong>t\u00edtulos falsos<\/strong> y un <strong>generador de portadas<\/strong> de disco con su dise\u00f1o. La idea era simplemente montar ruido y que, bien o mal, al menos <strong>se hablase del asunto<\/strong>.<\/p>\n<p>Otra muy curiosa fue la del grupo <strong>Asian Dub Foundation<\/strong>, que cre\u00f3 una playlist con <strong>ruido<\/strong> en spotify instando a los fans a compartirla; cuanto m\u00e1s se compartiera y divulgara antes ser\u00edan <strong>sustituidas por las canciones<\/strong> del nuevo disco. Pronto el \u00e1lbum <strong>se promocion\u00f3 solo<\/strong> sin ni siquiera estar reveladas las canciones, y los fans lograron desvelar el verdadero contenido por m\u00e9ritos propios.<\/p>\n<p>A veces una <strong>buena idea<\/strong> de marketing no requiere de <strong>gran presupuesto<\/strong> para lograr un buen resultado, y sobre todo, <strong>generar un precedente<\/strong> fuera de lo convencional que hace que sea recordada, por su <strong>contenido de calidad<\/strong>. Y el marketing que dura en el tiempo como recuerdo, es <strong>buen marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No solo es importante la m\u00fasica para el marketing sino que tambi\u00e9n lo es el marketing para la m\u00fasica. Una buena canci\u00f3n debe ser escuchada para poder transmitir el mensaje que pretende. A pesar de no ser tan frecuente ver publicidad sobre nuevos \u00e1lbumes, giras, conciertos o festivales m\u00e1s all\u00e1 de la carteler\u00eda o la radio como medios tradicionales, ha&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1350,42,38,1129,285,557,1351,1061],"tags":[],"class_list":["post-22841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-creatividad","category-diseno","category-marketing","category-marketing-de-contenidos-2","category-musica-de-anuncio","category-publicidad-2","category-video-marketing","category-video-online","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El marketing de la m\u00fasica - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-la-musica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing de la m\u00fasica - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"No solo es importante la m\u00fasica para el marketing sino que tambi\u00e9n lo es el marketing para la m\u00fasica. Una buena canci\u00f3n debe ser escuchada para poder transmitir el mensaje que pretende. 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