{"id":22879,"date":"2017-11-06T18:09:07","date_gmt":"2017-11-06T17:09:07","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22879"},"modified":"2017-11-06T18:12:17","modified_gmt":"2017-11-06T17:12:17","slug":"huelen-las-marcas","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/","title":{"rendered":"\u00bfA que huelen las marcas?"},"content":{"rendered":"<p>El <strong>neuromarketing<\/strong> permite entender c\u00f3mo el cerebro se activa ante los est\u00edmulos que nos proporciona el marketing. Podemos analizar el proceso perceptivo donde el individuo genera su propia realidad. Ese proceso mediante el cual seleccionamos, organizamos e interpretamos el entorno para entender el mundo que nos rodea de una forma coherente y con significado.<\/p>\n<p>Lo que interesa en neuromarketing es analizar desde los sentidos la informaci\u00f3n del medio ambiente.<\/p>\n<p>En esta b\u00fasqueda de satisfacer a los consumidores, mejorar la imagen de marca de la empresa a trav\u00e9s del olfato algunas empresas consiguen fidelizar a sus clientes.<\/p>\n<p><a href=\"http:\/\/www.starbucks.es\"><strong>Starbucks<\/strong><\/a> es un buen ejemplo donde sus puertas se abren para que cualquiera pueda sentir una experiencia sensorial completa, el ambiente es c\u00f3modo, relajado y te invita a tomar caf\u00e9 de una forma muy sutil. \u00a0En <a href=\"https:\/\/www.stradivarius.com\/es\/\"><strong>Stradivarius<\/strong><\/a> la fragancia es la misma en todos los establecimientos, su aroma te atrae y consigue que permanezcas m\u00e1s tiempo en la tienda.<\/p>\n<p>Todos somos capaces de reconocer el olor a coche nuevo, no es aleatorio, <a href=\"https:\/\/www.bmw.es\"><strong>BMW<\/strong><\/a> y <a href=\"https:\/\/www.audi.es\/es\/web\/es.html\"><strong>Audi<\/strong><\/a> cuentan con expertos olfateadores que encuentran el equilibrio perfecto para el veh\u00edculo.<\/p>\n<p><a href=\"http:\/\/creaerte.com\"><strong>Cre\u00e6rte<\/strong><\/a> te propone reconocer el olor a partir de ahora de tus marcas favoritas.<\/p>\n<p><img decoding=\"async\" class=\"\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" width=\"572\" height=\"71\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El neuromarketing permite entender c\u00f3mo el cerebro se activa ante los est\u00edmulos que nos proporciona el marketing. Podemos analizar el proceso perceptivo donde el individuo genera su propia realidad. Ese proceso mediante el cual seleccionamos, organizamos e interpretamos el entorno para entender el mundo que nos rodea de una forma coherente y con significado. Lo que interesa en neuromarketing es&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,88,38,1349,10,12],"tags":[],"class_list":["post-22879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-comunicacion","category-marketing","category-neuromarketing","category-noticias","category-opinion","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfA que huelen las marcas? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfA que huelen las marcas? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El neuromarketing permite entender c\u00f3mo el cerebro se activa ante los est\u00edmulos que nos proporciona el marketing. Podemos analizar el proceso perceptivo donde el individuo genera su propia realidad. Ese proceso mediante el cual seleccionamos, organizamos e interpretamos el entorno para entender el mundo que nos rodea de una forma coherente y con significado. Lo que interesa en neuromarketing es...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-06T17:09:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-06T17:12:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"841\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"\u00bfA que huelen las marcas?\",\"datePublished\":\"2017-11-06T17:09:07+00:00\",\"dateModified\":\"2017-11-06T17:12:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/\"},\"wordCount\":212,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg\",\"articleSection\":[\"branded content\",\"comunicaci\u00f3n\",\"marketing\",\"Neuromarketing\",\"Noticias\",\"opini\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/\",\"name\":\"\u00bfA que huelen las marcas? - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg\",\"datePublished\":\"2017-11-06T17:09:07+00:00\",\"dateModified\":\"2017-11-06T17:12:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg\",\"width\":841,\"height\":595},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfA que huelen las marcas? - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfA que huelen las marcas? - creaerte.com","og_description":"El neuromarketing permite entender c\u00f3mo el cerebro se activa ante los est\u00edmulos que nos proporciona el marketing. Podemos analizar el proceso perceptivo donde el individuo genera su propia realidad. Ese proceso mediante el cual seleccionamos, organizamos e interpretamos el entorno para entender el mundo que nos rodea de una forma coherente y con significado. Lo que interesa en neuromarketing es...","og_url":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2017-11-06T17:09:07+00:00","article_modified_time":"2017-11-06T17:12:17+00:00","og_image":[{"width":841,"height":595,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"\u00bfA que huelen las marcas?","datePublished":"2017-11-06T17:09:07+00:00","dateModified":"2017-11-06T17:12:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/"},"wordCount":212,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg","articleSection":["branded content","comunicaci\u00f3n","marketing","Neuromarketing","Noticias","opini\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/","url":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/","name":"\u00bfA que huelen las marcas? - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg","datePublished":"2017-11-06T17:09:07+00:00","dateModified":"2017-11-06T17:12:17+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/huelen-las-marcas\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/neuromarketing-lunes-6-1.jpg","width":841,"height":595},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=22879"}],"version-history":[{"count":6,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22879\/revisions"}],"predecessor-version":[{"id":22884,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/22879\/revisions\/22884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/22880"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=22879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=22879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=22879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}