{"id":22944,"date":"2017-11-16T10:33:00","date_gmt":"2017-11-16T09:33:00","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22944"},"modified":"2017-11-16T10:33:00","modified_gmt":"2017-11-16T09:33:00","slug":"anuncio-la-loteria-navidad-video-marketing-historia","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/anuncio-la-loteria-navidad-video-marketing-historia\/","title":{"rendered":"Anuncio de la Loter\u00eda de Navidad: v\u00eddeo marketing con historia"},"content":{"rendered":"<p>Si hay algo que simboliza la llegada de la \u00e9poca navide\u00f1a en Espa\u00f1a, es la publicaci\u00f3n del\u00a0<strong>anuncio<\/strong>\u00a0de la\u00a0<strong>Loter\u00eda<\/strong>\u00a0<strong>de<\/strong>\u00a0<strong>Navidad<\/strong>. Fue en\u00a0<strong>1998<\/strong>\u00a0cuando se desarrollaba por primera vez una producci\u00f3n\u00a0<strong>audiovisual<\/strong>\u00a0para\u00a0<strong>anunciar<\/strong>\u00a0el sorteo m\u00e1s esperado del\u00a0<strong>a\u00f1o<\/strong>.<\/p>\n<p>Con el paso de los a\u00f1os se ha convertido en una de las piezas m\u00e1s\u00a0<strong>relevantes<\/strong>\u00a0del\u00a0<strong>v\u00eddeo<\/strong>\u00a0<strong>marketing<\/strong>\u00a0nacional. Se puede apreciar c\u00f3mo el desarrollo de las\u00a0<strong>tecnolog\u00edas<\/strong>\u00a0ha dejado huella marcando una clara\u00a0<strong>evoluci\u00f3n<\/strong>\u00a0visual. Lo m\u00e1s caracter\u00edstico del anuncio de la Loter\u00eda de Navidad, es el mensaje de\u00a0<strong>uni\u00f3n<\/strong>\u00a0y\u00a0<strong>esperanza<\/strong>\u00a0que transmite.<\/p>\n<p>\u201c<strong>Danielle<\/strong>\u201d es el nombre que recibe el cortometraje dirigido por Alejandro Amen\u00e1bar y que define como \u201cun cuento de Navidad\u00a0<strong>alien\u00edgena<\/strong>\u00a0y de\u00a0<strong>amor<\/strong>\u201d. Estamos ante el spot m\u00e1s\u00a0<strong>diferenciado<\/strong>\u00a0de los \u00faltimos a\u00f1os. Y no es para menos, ya que el director ha conseguido mezclar en una sola pieza, el g\u00e9nero cinematogr\u00e1fico de\u00a0<strong>ciencia<\/strong>\u00a0<strong>ficci\u00f3n<\/strong>\u00a0con el\u00a0<strong>tradicional<\/strong>\u00a0anuncio que llega a casa todos los a\u00f1os.<\/p>\n<p>Una apuesta arriesgada, de impecable ejecuci\u00f3n, pero que dejar\u00e1 con la boca abierta a m\u00e1s de uno. Como en la vida misma, el que no juega y arriesga, no gana.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/GX1Cdd1BqX0\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hay algo que simboliza la llegada de la \u00e9poca navide\u00f1a en Espa\u00f1a, es la publicaci\u00f3n del\u00a0anuncio\u00a0de la\u00a0Loter\u00eda\u00a0de\u00a0Navidad. Fue en\u00a01998\u00a0cuando se desarrollaba por primera vez una producci\u00f3n\u00a0audiovisual\u00a0para\u00a0anunciar\u00a0el sorteo m\u00e1s esperado del\u00a0a\u00f1o. Con el paso de los a\u00f1os se ha convertido en una de las piezas m\u00e1s\u00a0relevantes\u00a0del\u00a0v\u00eddeo\u00a0marketing\u00a0nacional. Se puede apreciar c\u00f3mo el desarrollo de las\u00a0tecnolog\u00edas\u00a0ha dejado huella marcando una clara\u00a0evoluci\u00f3n\u00a0visual. Lo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,153,294,1346],"tags":[],"class_list":["post-22944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-viral","category-web","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anuncio de la Loter\u00eda de Navidad: v\u00eddeo marketing con historia - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/anuncio-la-loteria-navidad-video-marketing-historia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncio de la Loter\u00eda de Navidad: v\u00eddeo marketing con historia - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si hay algo que simboliza la llegada de la \u00e9poca navide\u00f1a en Espa\u00f1a, es la publicaci\u00f3n del\u00a0anuncio\u00a0de la\u00a0Loter\u00eda\u00a0de\u00a0Navidad. 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