{"id":22996,"date":"2017-11-27T18:48:58","date_gmt":"2017-11-27T17:48:58","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=22996"},"modified":"2017-11-27T19:24:08","modified_gmt":"2017-11-27T18:24:08","slug":"neuromarketing-posverdad","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/neuromarketing-posverdad\/","title":{"rendered":"Neuromarketing &#038; posverdad"},"content":{"rendered":"<p><strong>Posverdad<\/strong>, un concepto relativamente nuevo que naci\u00f3 en las \u00faltimas elecciones americanas. Se utiliza\u00a0para describir acciones de comunicaci\u00f3n que \u2018falsean\u2019 la realidad dejando a un lado los hechos para centrarse en discursos demag\u00f3gicos y emotivos (entre otras acepciones).<\/p>\n<p>Es igual de importante en una verdad aparente el que transmite como el receptor del mensaje. Recibimos mejor las medias verdades porque nos resultan m\u00e1s f\u00e1ciles y menos dolorosas\u00a0que la cruda realidad.<\/p>\n<p>En publicidad las grandes marcas no se sacrifican cont\u00e1ndonos verdades sino caracter\u00edsticas notables\u00a0y diferentes que destacar sobre la competencia.<\/p>\n<p>Donde no podemos enmascarar es en la emoci\u00f3n (ya nos lo dice el <strong>Neuromarketing<\/strong>) y cuando consigues ser una \u201cLove Brand\u201d importa el v\u00ednculo con el consumidor y no tanto el mensaje.<\/p>\n<p>La posverdad y su relaci\u00f3n con la industria de la comunicaci\u00f3n son las grandes protagonistas del <a href=\"http:\/\/controlpublicidad.com\/el-anuario-2017-de-la-revista-ctrl-aborda-la-posverdad\/\">Anuario 2017 de la revista Ctrl<\/a>. Y es que la construcci\u00f3n de un relato ficticio, que todos elegimos creer, es una premisa m\u00e1s que conocida por los profesionales de la publicidad.<\/p>\n<p><a href=\"http:\/\/creaerte.com\">Creaerte<\/a> se emociona con los nuevos t\u00e9rminos de la publicidad y la comunicaci\u00f3n. \u00bfTu qu\u00e9 piensas?<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posverdad, un concepto relativamente nuevo que naci\u00f3 en las \u00faltimas elecciones americanas. Se utiliza\u00a0para describir acciones de comunicaci\u00f3n que \u2018falsean\u2019 la realidad dejando a un lado los hechos para centrarse en discursos demag\u00f3gicos y emotivos (entre otras acepciones). Es igual de importante en una verdad aparente el que transmite como el receptor del mensaje. Recibimos mejor las medias verdades porque&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,88,38,1349,557,322],"tags":[],"class_list":["post-22996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-comunicacion","category-marketing","category-neuromarketing","category-publicidad-2","category-publicidad-emocional","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing &amp; posverdad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/neuromarketing-posverdad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing &amp; posverdad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Posverdad, un concepto relativamente nuevo que naci\u00f3 en las \u00faltimas elecciones americanas. Se utiliza\u00a0para describir acciones de comunicaci\u00f3n que \u2018falsean\u2019 la realidad dejando a un lado los hechos para centrarse en discursos demag\u00f3gicos y emotivos (entre otras acepciones). Es igual de importante en una verdad aparente el que transmite como el receptor del mensaje. 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